When it comes to the ever-changing landscape of social media platforms, and their ever-changing character counts and specifications, writing copy feels like the easiest part of creating an ad.

 

Since there has been a recent influx of social media ads for me to write, the frustration from these platforms that won’t stop changing their minds has motivated me to provide my readers with character counts they can trust and base their work off of.

 

Remember, all of these character counts include the link! A link takes up 22 characters, so LinkedIn’s copy max of 150 characters is actually 128 on account of the link that you might include. The same rules apply for the copy of a promoted tweet.

 

LinkedIn

 

Promoted Post (Image)

Copy Max: 150 characters

 

Promoted Post (Link)

Headline Max: 70

Copy Max: 150

Description Max: 150

 

Sponsored inMAIL

Sender Name: 25

Subject Line: 30

Description: 35

Body: 1000

Button: 25

 

Twitter

 

Website Card

Headline Max: 70

Copy Max: 116

 

Promoted Tweet (Gallery)

Copy Max: 94

Description Max: 200

 

Promoted Tweet (Image)

Copy: 140

 

Promoted Tweet (Gif)

Copy Max: 94

 

Lead Gen 

Copy: 116

CTA: 20

Post Submit Message: 200

Description: 50

 

Promoted Video

Copy: 116

Title: 70

Description: 200

 

Conversational 

Copy: 116

 

Autoplay Video

Copy: 116

 

Facebook

 

Promoted Post (Image)

Copy Max: 150

 

Promoted Post (Link)

Headline Max: 25

Copy Max: 150

Description Max: 150

 

Promoted Post (Image)

Copy Max: 150

 

Lead Gen Posts

Copy Max: 150

Headline: 25

Description: 150

 

Video Post Link

Copy: 150

 

Carousel Post

Copy: 90

Headline: 40

Description: 20

 

Canvas Post

Copy: 90

 

Slideshow Post

Copy: 150

 

App Install Post

Copy: 120

 

Instagram

 

Link post

Copy for caption: 125

 

Video Post

Copy: 125

Hope this helps! Happy social media-ing!