How Can I Manage Salesforce Cases in Slack?

by Brett Bernstein | November 11, 2021 | ANALYSIS, RESEARCH AND INSIGHTS, SALES ANALYSIS, TECH STACK ANALYSIS | 0 Comments

Have you ever wanted to manage cases or trouble tickets in Slack, and additionally input the same data into Salesforce? Then get ready, this one is for you. Before you get started with any project, it’s a good idea to plan. Salesforce structure and object standards do...

Big Tech To Meet Big, New Laws

by ONE12th | October 25, 2021 | ANALYSIS, RESEARCH AND INSIGHTS, DATA MINING, FACEBOOK, SOCIAL MEDIA | 0 Comments

Facebook. Apple. Google. Amazon. The Big Four tech giants have become a much-needed, and sometimes much-loathed, part of our everyday. But just as their stranglehold over the consumer continues to grow, Congress is stepping in. But what will Congressional oversight...

The Future Of Ecommerce

by ONE12th | September 18, 2021 | CUSTOMER EXPERIENCE, DIGITAL STRATEGY, ECOMMERCE | 0 Comments

Meeting your customer where and when they want you (and your products). It’s not a secret that 2020 changed the world as we know it. “Sense of normalcy” became a constant catchphrase in every conversation from healthcare to education. But perhaps the biggest shift...

Digital Migration: How the Market adapted to COVID-19

by ONE12th | March 31, 2021 | LEAD GENERATION | 0 Comments

Alongside obvious sectors of the consumer market, COVID-19 affected many areas of consumer spending. The Covid-19 lockdowns have set what many experts believe to be an irreversible set of trends in the market. While some areas ultimately became stable, others...

Women Who Revolutionized Technology

by ONE12th | March 18, 2021 | ANALYSIS, RESEARCH AND INSIGHTS | 0 Comments

For many years men have extensively dominated the tech space, and even the most influential women are often overshadowed by male dominance. But countless women are in historical records for braving through gender challenges to make a significant impact in the tech...

The Future of Brand Awareness and Keeping Your Audience Engaged

by ONE12th | March 12, 2021 | CUSTOMER EXPERIENCE, DIGITAL STRATEGY, uncategorized | 0 Comments

It's no secret that brand awareness plays a major role in the success of entrepreneurs and businesses of all kinds. Much like marketing, brand awareness is heavily hinged upon finding ways to incorporate the latest concepts, catchphrases, technology, and ideas into...

Marketing Automation 101: Behavioral Triggers

by ONE12th | December 21, 2020 | EMAIL MARKETING, HOW TO: DIGITAL MARKETING, MARKETING AUTOMATION | 0 Comments

Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative tools/platforms. Automating your marketing campaigns unlocks your potential by boosting...

Digital Marketing Attribution Models, An Introduction

by ONE12th | December 10, 2020 | DATA VISUALIZATION, DIGITAL STRATEGY, HOW TO: DIGITAL MARKETING | 0 Comments

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years. Advanced marketing attribution requires...

Top 10 Factors to Consider When Designing an Automated Nurture Flow

by ONE12th | November 30, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY, EMAIL MARKETING, HOW TO: DIGITAL MARKETING, LEAD NURTURING, MARKETING AUTOMATION | 0 Comments

Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...

How Has COVID Affected Online Consumer Behavior?

by ONE12th | November 9, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY | 0 Comments

The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...

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