How Can I Manage Salesforce Cases in Slack?

Have you ever wanted to manage cases or trouble tickets in Slack, and additionally input the same data into Salesforce? Then get ready, this one is for you. Before you get started with any project, it’s a good idea to plan. Salesforce structure and object standards do...

Big Tech To Meet Big, New Laws

Facebook. Apple. Google. Amazon. The Big Four tech giants have become a much-needed, and sometimes much-loathed, part of our everyday. But just as their stranglehold over the consumer continues to grow, Congress is stepping in. But what will Congressional oversight...

The Future Of Ecommerce

Meeting your customer where and when they want you (and your products). It’s not a secret that 2020 changed the world as we know it. “Sense of normalcy” became a constant catchphrase in every conversation from healthcare to education. But perhaps the biggest shift...

Digital Migration: How the Market adapted to COVID-19

Alongside obvious sectors of the consumer market, COVID-19 affected many areas of consumer spending.  The Covid-19 lockdowns have set what many experts believe to be an irreversible set of trends in the market. While some areas ultimately became stable, others...

Women Who Revolutionized Technology

For many years men have extensively dominated the tech space, and even the most influential women are often overshadowed by male dominance. But countless women are in historical records for braving through gender challenges to make a significant impact in the tech...

The Future of Brand Awareness and Keeping Your Audience Engaged

It's no secret that brand awareness plays a major role in the success of entrepreneurs and businesses of all kinds. Much like marketing, brand awareness is heavily hinged upon finding ways to incorporate the latest concepts, catchphrases, technology, and ideas into...

Marketing Automation 101: Behavioral Triggers

Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative tools/platforms. Automating your marketing campaigns unlocks your potential by boosting...

Digital Marketing Attribution Models, An Introduction

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years.  Advanced marketing attribution requires...

Top 10 Factors to Consider When Designing an Automated Nurture Flow

Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...

How Has COVID Affected Online Consumer Behavior?

The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...

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