Apr 5, 2017 | ECOMMERCE, REAL-TIME BIDDING, REAL-TIME TRACKING, REPORTING AND OPTIMIZATION, ROI / ROAS, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY, YOUTUBE
Sometimes what’s good on paper doesn’t mean it’s good in practice. Sometimes it veils something far more nefarious in its intentions. Take YouTube and their recent controversy. In order to combat their definition of ‘extremist...
Jan 25, 2017 | COMMUNITY MANAGEMENT, HOW TO: DIGITAL MARKETING, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY, TWITTER, YOUTUBE
About a week ago, I, along with millions of other people, were treated by the NBA’s official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
Jan 9, 2017 | SOCIAL LISTENING, SOCIAL MEDIA STRATEGY
Let’s put it like this: If you haven’t started planning, or at least exploring, to utilize videos as a significant part of your social media campaigns, start. Because stats like this from eMarketer.com will tell you there’s no better time than...
Nov 23, 2016 | SOCIAL MEDIA, YOUTUBE
For the first time in its 64-year history, the Macy’s Thanksgiving Day Parade will be visually broadcasted on a medium other than NBC. In fact, you can watch it without even turning on the TV at all. In an unprecedented medium transition, the annual event that...
Nov 22, 2016 | SOCIAL MEDIA, YOUTUBE
Advertising can feel like an arms’ race at times. With the biggest and most financially stable brands employing bold new technologies to promote their message, it only leads to other brands, or marketing agencies, finding newer, more innovative ways to spread their...
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