Jan 25, 2017 | COMMUNITY MANAGEMENT, HOW TO: DIGITAL MARKETING, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY, TWITTER, YOUTUBE
About a week ago, I, along with millions of other people, were treated by the NBA’s official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
Dec 12, 2016 | THIS WEEK IN DIGITAL MARKETING
In the age of burgeoning transparency and improving the customer, or in this case fan, experience, Snapchat Specs have provided us with a perspective rarely seen. Eye level with a regulation basketball rim. That’s where Richard Jefferson, small forward...
Sep 1, 2016 | SOCIAL MEDIA, TWITTER
Nowhere but Twitter can you see professional sports teams fight it out amongst each other on a digital playing field. This isn’t Twitter’s only purpose for these teams, and brands in general, though. They also use it to make fun of themselves, show...
Sep 14, 2015 | SOCIAL MEDIA, TWITTER
As someone with an unhealthy obsession with sports, there is no social media platform that has embraced the multi-billion dollar industry more thoroughly than Twitter. If you’ve ever used Twitter before, you’ll know that it’s a worldwide...
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