Apr 5, 2017 | ECOMMERCE, REAL-TIME BIDDING, REAL-TIME TRACKING, REPORTING AND OPTIMIZATION, ROI / ROAS, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY, YOUTUBE
Sometimes what’s good on paper doesn’t mean it’s good in practice. Sometimes it veils something far more nefarious in its intentions. Take YouTube and their recent controversy. In order to combat their definition of ‘extremist...
Apr 3, 2017 | COMMUNITY MANAGEMENT, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY
One social media week has come and gone, one social media week of insights has come and is now here for your viewing pleasure! Rejoice! We’ve done some extra special research for you, dear reader, today as we delve into four trends...
Jan 25, 2017 | COMMUNITY MANAGEMENT, HOW TO: DIGITAL MARKETING, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY, TWITTER, YOUTUBE
About a week ago, I, along with millions of other people, were treated by the NBA’s official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
Jan 9, 2017 | THIS WEEK IN DIGITAL MARKETING
1. Report: Amazon Led Big Retailers in Digital Ad Spend Increases during Early Holiday Season “Digital and linear TV each saw gains among half of the retailers measured.” “The e-commerce giant increased digital ad spend during the holiday push by...
Jan 9, 2017 | SOCIAL LISTENING, SOCIAL MEDIA STRATEGY
Let’s put it like this: If you haven’t started planning, or at least exploring, to utilize videos as a significant part of your social media campaigns, start. Because stats like this from eMarketer.com will tell you there’s no better time than...
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