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Are Heatmaps the Best Metric for Digital Marketing Success?

Mar 17, 2016 | DATA ENRICHMENT, DATA VISUALIZATION, ECOMMERCE, LEAD GENERATION, LEAD NURTURING, REAL-TIME TRACKING, REPORTING AND OPTIMIZATION

In the digital marketing setting, success is obtained by a thorough understanding of your audience and what they need to click ‘Buy’.   Sounds easy? It isn’t. Humans are unpredictable, fickle, erratic, and are generally influenced to make...

The Most Important Social Media Stat You’ll Need

Jul 22, 2015 | COMMUNITY MANAGEMENT, FACEBOOK, INSTAGRAM, LINKEDIN, SNAPCHAT, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY, TWITTER

Stats, stats, and more stats! With all the stats available, it’s become almost impossible to not succeed at social media if you’re checking the numbers and trends.   There’s a gift and a curse with the new wave of competition crashing over the...

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