Mar 13, 2017 | DATA ENRICHMENT, DATA FLOW MAPPING, DATA MINING, DATA VISUALIZATION, DIGITAL STRATEGY, ECOMMERCE, LEAD GENERATION, LEAD NURTURING, MACHINE LEARNING, MARKETING AUTOMATION, ROI / ROAS, SEARCH STRATEGY, SOCIAL MEDIA STRATEGY
We live in a world driven by statistics and data. This new age we’re living in has made up-to-date metrics essential in companies deciding what’s their next step. No longer do they need to rely on gut-instinct or intuition. They have metrics do the job...
Mar 17, 2016 | DATA ENRICHMENT, DATA VISUALIZATION, ECOMMERCE, LEAD GENERATION, LEAD NURTURING, REAL-TIME TRACKING, REPORTING AND OPTIMIZATION
In the digital marketing setting, success is obtained by a thorough understanding of your audience and what they need to click ‘Buy’. Sounds easy? It isn’t. Humans are unpredictable, fickle, erratic, and are generally influenced to make...
Jan 12, 2016 | HOW TO: DIGITAL MARKETING
Adobe released an extensive, 43-page study on how marketers, approximately 3,000 of them, are responding to the rise in smartphone and tablet usage. Just when marketers were done cajoling to executives to allocate advertising funds from newspaper, radio and TV...
Sep 17, 2013 | HOW TO: DIGITAL MARKETING
A strategy that we use to help clients build content and generate traffic to their websites is through newsletters. Of course, once its time for reporting and the data comes through, it can be quite disheartening to see that people have unsubscribed to that newsletter...
Apr 23, 2013 | HOW TO: DIGITAL MARKETING
Are you the one of the millions of new small businesses having difficulty with how to market your products, services and ideas out in the vast world wide web? Aspects of online marketing are becoming increasingly important as new technologies drive the future of...
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