Data-Driven Marketing is the Best Way to Improve Digital Performance

We live in a world driven by statistics and data. This new age we’re living in has made up-to-date metrics essential in companies deciding what’s their next step. No longer do they need to rely on gut-instinct or intuition.   They have metrics do the job...

Guide: How to Inject Personality Into Your Website and Stand Out

Your website is often the first impression a prospective buyer will garner of your business. And seeing as studies have reported that “you have less than 10 seconds to impress and engage a new visitor to your website”, it’s of extreme importance that your website is...

5 Important Insights From 2016’s Holiday Sales

1. “According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11% year over year.”   Online shopping is the new normal, and it’s surprising that more people aren’t participating. As we’ll...