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This Week in Digital Marketing: The Top Retail Brand of 2016 Revealed!

Dec 23, 2016 | THIS WEEK IN DIGITAL MARKETING

1. Facebook’s Latest Measurement Error Undercounted Instant Articles Traffic   “This is the fourth time Facebook has disclosed measurement errors in as many months.”   “Measurement firm ComScore identified the error, which affected publishers’ traffic...

Making the Case for Social Media

Dec 1, 2016 | COMMUNITY MANAGEMENT, FACEBOOK, INSTAGRAM, LINKEDIN, MARKET RESEARCH, SNAPCHAT, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY, TWITTER, YOUTUBE

There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes.   Add in the growing number of those cutting the cord and you have even more incentive to advertise...

Mythbusters: 10 Social Media Myths Busted

Oct 14, 2016 | FACEBOOK, INSTAGRAM, LINKEDIN, SNAPCHAT, SOCIAL MEDIA, TWITTER

Brace yourselves. We’re about to alter your mindset on what running a social media account is all about.   Are you strapped in? Good. Let’s get started.   1 . More Impressions are a Good Thing!   No, no they are not. Sure you’re...

The All-Purpose Guide to Creating the Best Social Media Strategy

Sep 16, 2016 | SOCIAL LISTENING, SOCIAL MEDIA STRATEGY

By 2018, over 2.5 billion people, more than a quarter of the population, will inhabit social media. No medium will serve as a greater organizer and platform for ideas than this wildly influential community of networks logged into and out of multiple times per day,...

15 Social Media Mistakes That Can Damage Your Brand

Apr 22, 2016 | FACEBOOK, INSTAGRAM, LINKEDIN, SOCIAL MEDIA, TWITTER

Achieving social media success can be difficult. Failing at social media, on the other hand, is extremely easy.   Social media success is achieved through understanding what your audience wants and pressing the right buttons and saying the right things that...
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