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Google Wallet’s Gmail Integration: A New Awakening for Email Marketing

Apr 14, 2017 | DATA FLOW MAPPING, DATA VISUALIZATION, EMAIL MARKETING, INTEGRATION, TECH STACK ANALYSIS

Another player to the mobile payment phenomenon has joined the match.   Google rolled out further measures to their already-existing Google Wallet-Gmail integration, by giving recipients the ability to “receive or request money right from the email itself...

5 Reasons Why Your Email Marketing Campaign is Failing

Aug 17, 2016 | DIGITAL STRATEGY, EMAIL MARKETING, INTEGRATION, LEAD NURTURING, MARKETING AUTOMATION

Did you know the average person receives an email 100 times per day? That’s a lot of content to digest, which is why most emails will never be opened.   Don’t let this newfound knowledge deter you from crafting an email marketing campaign. When you...

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