Leveraging the Data Revolution

A world increasingly run on technology has beget a data revolution. Now it’s a race to garner it, understand it, organize it and, most importantly, leverage it more effectively than your competitors.   Because data is everything now that it’s...

Why Every Brand Needs to Practice Social Listening

A brand can only improve its marketing strategy once it’s able to gauge its audience’s reaction. This goes beyond measuring likes, shares, comments, retweets, likes, and hearts. Acquiring an honest and broad reaction means discovering what people are...

Building an Effective User Profile

What’s a marketing campaign without first knowing the target of your message? The purpose of advertising is completely defeated without the extensive research necessary to identify who you’re going to be speaking and appealing to.   You’re...

Data Mining the Right Numbers

Advanced data is an increasingly overwhelming necessity in marketing. All you need to do is look at the burgeoning growth of competing software, platforms, dashboards, and measurement tools to grasp just how large of a market it’s becoming   It’s a growing...