Apr 3, 2017 | COMMUNITY MANAGEMENT, LEAD NURTURING, SOCIAL LISTENING, SOCIAL MEDIA STRATEGY, USER IDENTITY
When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you’re hoping...
Aug 29, 2016 | HOW TO: DIGITAL MARKETING
Welcome to our blog, ladies and gentlemen! Quality, value, style, service, selection, convenience, experience and hospitality are just a few words to describe this blog, but I haven’t even told you the best part: It’s completely free. That’s...
Feb 2, 2016 | HOW TO: DIGITAL MARKETING
Social media advertising may be forcing marketers to focus more on image and video-based ads, but that hasn’t made copywriting any less important. Images and videos may draw the user in, but it’s copy that’s going to convince them whether or not they make a...
Sep 29, 2015 | FACEBOOK, INSTAGRAM, LINKEDIN, SOCIAL MEDIA, TWITTER
When it comes to the ever-changing landscape of social media platforms, and their ever-changing character counts and specifications, writing copy feels like the easiest part of creating an ad. Since there has been a recent influx of social media ads for me to...
Sep 24, 2014 | FACEBOOK, SOCIAL MEDIA, TWITTER
Celebrate good times because it’s One Twelfth’s social media insights for the week! At One Twelfth, we run several social media accounts for brands that are still considered small businesses. Since they’re not large, universally-known...
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