Apr 3, 2017 | COMMUNITY MANAGEMENT, SOCIAL LISTENING, SOCIAL MEDIA, SOCIAL MEDIA STRATEGY
One social media week has come and gone, one social media week of insights has come and is now here for your viewing pleasure! Rejoice! We’ve done some extra special research for you, dear reader, today as we delve into four trends...
Apr 3, 2017 | COMMUNITY MANAGEMENT, LEAD NURTURING, SOCIAL LISTENING, SOCIAL MEDIA STRATEGY, USER IDENTITY
When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you’re hoping...
Mar 13, 2017 | DATA ENRICHMENT, DATA FLOW MAPPING, DATA MINING, DATA VISUALIZATION, DIGITAL STRATEGY, ECOMMERCE, LEAD GENERATION, LEAD NURTURING, MACHINE LEARNING, MARKETING AUTOMATION, ROI / ROAS, SEARCH STRATEGY, SOCIAL MEDIA STRATEGY
We live in a world driven by statistics and data. This new age we’re living in has made up-to-date metrics essential in companies deciding what’s their next step. No longer do they need to rely on gut-instinct or intuition. They have metrics do the job...
Feb 15, 2017 | REAL-TIME BIDDING, REAL-TIME TRACKING
Programmatic advertising is trending up as the new software to streamline digital marketing processes into an efficient, convenient methodology that limits time wasted to completing menial tasks. The technology is relatively new to the industry, but it’s...
Feb 2, 2017 | REAL-TIME BIDDING, REAL-TIME TRACKING
Automation is strengthening its grip around the digital marketing industry, this time in the form of automated real-time bidding. It’s called programmatic advertising, and it’s yet another software that turns menial tasks performed by ordinary marketers...
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