5 Questions that Matter in Marketing From the advent of the data age, businesses have struggled to harness new technology to make data-driven marketing decisions. From lead...
Driven by Data or Lost in the Details?
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Marketing Automation – And So Should You!
“Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable as a result.”...
How Slack Is Accelerating Digital Marketing
Since its inception in 2013, Slack has quickly become a staple in many offices and workspaces around the world. As of this year, the platform boasts 10 million users per day, and...
SOI: The Engines Of The 4th Industrial Revolution
We are in the midst of the 4th Industrial Revolution. From AI to IoT to machine learning to automation, companies must evolve to survive. Lennar International, the division in...
Marketing Automation Trends to Watch For in 2019
Automation has always had a big role in marketing. From the very beginning, automated technologies and the artificial intelligence (AI) that power them have been used by...
An Integrated Marketing System
Many organizations focus on individual media and technology platforms rather than approaching marketing as a whole. They concentrate on silos, instead. The truth is, marketing is...
Slack, an Automation Tool
Slack continues to be one of the communication tools of choice for companies worldwide and their marketing teams, and for good reason. With Slack, you can communicate across...
What Are The Top, Most Advanced, Customer Journey Analytics Tools Out There Right Now?
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” Jack Welch As we rapidly approach 2019, it is...
The Hottest Digital Marketing Trends in China Right Now
China is a digital marketing powerhouse. It boasts the world's second-largest search advertising market and spends more on digital advertising than Japan, Australia, Indonesia...
3 World Cup Digital Marketing Campaigns That Scored
The FIFA World Cup is not only the world's biggest sporting competition, but it's one of the biggest events in the marketing calendar. Every four years, the biggest brands think...