Building Your Data Game Plan for 2020 “By 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data.” - The International...
Building Your Data Game Plan for 2020
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Auditing Your Customer Experience for Better Personalization
Most organizations are now familiar with data in some capacity, but extracting customer insights can still be a challenge. Even those who have mastered data analysis can struggle...
2020 Predictions Based on Current Quantifiable Trends
“Data and analytics leaders should actively monitor, experiment with, or deploy emerging technologies. Don’t just react to trends as they mature. Engage with other leaders about...
Data Orchestration is the New Data Automation
The advent of the big data age had companies scrambling to not only collect more data but automate processes to help manage the workload. Businesses were learning in real-time –...
It’s All About Location: The Untapped Potential of Location Data
It’s clear that location data has immense value – especially for brick and mortar businesses that want to build a reputation in their area. But all too often, better results are...
The Evolution of Black Friday: From In-Store to Online
Black Friday falls on November 29th this year. With the renowned shopping holiday just four days away, we’re looking back on Black Fridays past — drawing predictions and...
To Infinity On Demand! Data Is Driving The Way We Consume Content
Back in August of 2017, Disney announced that it would be pulling all of its content from online streaming services like Netflix to focus on its own streaming platform. The wait...
4 Ways Data Can Guide Your Branding Strategy
It’s easy to think of branding as a one-and-done activity – something that is determined early on in a company’s development. Creating the website, logo, and style guide,...
AI Has Arrived: What Can It Do For You?
“Artificial Intelligence (AI) is no longer the next big thing. It is now a big thing in digital marketing.” - Richa Pathak From young startups to large corporations, companies...
NBA Season Kicks Off With New Data Insights
The 2019-2020 NBA season kicked off on October 22, and all eyes are on big performers like Anthony Davis, LeBron James, Kawhi Leonard, and Paul George. With a new distribution of...