Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions. Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...
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What the NFL Can Learn from the NBA On Social Media
About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
Making the Case for Social Media
There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes. Add in the growing number of those cutting the cord and you have even more incentive to advertise...
Macy’s Thanksgiving Day Parade’s Move to YouTube Sets a New Precedent
For the first time in its 64-year history, the Macy’s Thanksgiving Day Parade will be visually broadcasted on a medium other than NBC. In fact, you can watch it without even turning on the TV at all. In an unprecedented medium transition, the annual event that...
You Have to See Royal Caribbean’s New 360 Ads
Advertising can feel like an arms’ race at times. With the biggest and most financially stable brands employing bold new technologies to promote their message, it only leads to other brands, or marketing agencies, finding newer, more innovative ways to spread their...
YouTube 101 for Business
Most of you know already about YouTube and how it works. But, is it the right social media site for your business' overall goal? Do you know how to measure the results? Do you know how to get more views? These are some questions you probably never thought...
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