User Identity

Building a user identity out of the data we extract is an essential part of what we take away from the data we extract, both on a broad scale and a narrow one.

Launching and monitoring a successful campaign is impossible without first identifying our audience. These customer identities are what drive a campaign, as they essentially determine the tone, voice, and direction the copy will go in.

Every message sent will reflect the customer’s identity and be applicable to that person, and their like-minded pals, only.

Aside from creative, locating the user identity, through copious research and software programs, will also determine the buyer’s journey. These users can then be sent through a nurture flow most applicable to their behavior.

Basically, users can expect a highly personalized experience—sometimes even calling out their name—from beginning to end.