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Last week, Twitter users were surprised to see a change in their tweets from this: To this: This surprise is one of a few developments that could affect you from a digital marketing standpoint. Most notably, Twitter also introduced polls, such as...
When it comes to the ever-changing landscape of social media platforms, and their ever-changing character counts and specifications, writing copy feels like the easiest part of creating an ad. Since there has been a recent influx of social media ads for me to...
As someone with an unhealthy obsession with sports, there is no social media platform that has embraced the multi-billion dollar industry more thoroughly than Twitter. If you've ever used Twitter before, you'll know that it's a worldwide meeting ground for...
For the first time in American history, presidential candidates are strongly utilizing social media, especially Twitter, to connect with voters and announce their stances on certain issues. Naturally, that means they're going to tweet out embarrassing and...
Dear reader, we have reached quite the dilemma with one of our social media accounts. Post frequency is an interesting variable when it comes to the success of a social media page. If you post too little, your followers, as well as potential followers, may not...
Last week, not many people outside of the area knew about River Bluff Dental or Walter Palmer, the lead dentist at the practice. Today, he's one of the most hated people across the globe. Here's how we got here: Cecil the lion is well-known in the...
Stats, stats, and more stats! With all the stats available, it's become almost impossible to not succeed at social media if you're checking the numbers and trends. There's a gift and a curse with the new wave of competition crashing over the established brands...
Creating quality social media content is hard. Not sending out reprehensible, regrettable posts that will get you ridiculed, and possibly fired if you're working for a company, is easy. As with anything involving writing, proofreading is your best friend....
There's a lot more to this social media game than you may realize. Being a social media manager takes the full cooperation of all parties involved and the necessity of communication between them, as well. Running a social media page, no matter the channel,...
Social media has served as the most efficient outlets between companies and their clients, leaving behind the tired, frustrating model of having to go through call centers and apathetic phone representatives to resolve any issues. With social media, clients can...
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