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About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes. Add in the growing number of those cutting the cord and you have even more incentive to advertise...
If the election were to be decided based on their overall Twitter klout and influence, it’s safe to say that Donald Trump—I’m using his own words here—would schlong Hillary Clinton. The gap between the two is YUGE. Even though Trump has a four-year head-start,...
Brace yourselves. We're about to alter your mindset on what running a social media account is all about. Are you strapped in? Good. Let's get started. 1 . More Impressions are a Good Thing! No, no they are not. Sure you're getting more people to...
As if people didn't have enough to say on Twitter already. Earlier this week, Twitter made one of its biggest updates to its platform by allowing users to go beyond the strict 140-character limit implemented upon its inception. It certainly isn't the first...
Nowhere but Twitter can you see professional sports teams fight it out amongst each other on a digital playing field. This isn't Twitter's only purpose for these teams, and brands in general, though. They also use it to make fun of themselves, show how in-touch...
The torch has been extinguished and, just like that, another Olympics has come and gone. You’ll have to wait another two years for the Winter Olympics, or, like everyone else, you’ll wait four years for Tokyo 2020. For now, we only have the games’ memories and...
Achieving social media success can be difficult. Failing at social media, on the other hand, is extremely easy. Social media success is achieved through understanding what your audience wants and pressing the right buttons and saying the right things that...
Social media is not as easy as it may seem. Sometimes the painfully obvious doesn't hit you until it's too late. In the cases of these three social media accounts, it was way, way too late. #AskJameis A few weeks ago, the Florida State University...
The time to start planning out your social media plans for 2016 begins right now! Social media success doesn't have to take long. It only takes one campaign with enough funds, incentives for its audience and creativity to vault your small or medium-sized...
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