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1. Report: Amazon Led Big Retailers in Digital Ad Spend Increases during Early Holiday Season “Digital and linear TV each saw gains among half of the retailers measured.” “The e-commerce giant increased digital ad spend during the holiday push by...
1. Facebook’s Latest Measurement Error Undercounted Instant Articles Traffic “This is the fourth time Facebook has disclosed measurement errors in as many months.” “Measurement firm ComScore identified the error, which affected publishers’ traffic...
1. Coca Cola Has Just Hired Its First Chief Digital Marketing Officer and Here’s Why “It’s been a role fraught with discussion about its necessity, but Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help...
In the age of burgeoning transparency and improving the customer, or in this case fan, experience, Snapchat Specs have provided us with a perspective rarely seen. Eye level with a regulation basketball rim. That’s where Richard Jefferson, small forward...
Welcome to the first installment of One Twelfth's 'This Week in Digital Marketing'! With this being the week of Black Friday and Cyber Monday, sales numbers are rolling in from the biggest shopping weekend of the year. Even more important, however, are the...
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