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TECH STACK ANALYSIS
How Slack Is Accelerating Digital Marketing

How Slack Is Accelerating Digital Marketing

Since its inception in 2013, Slack has quickly become a staple in many offices and workspaces around the world. As of this year, the platform boasts 10 million users per day, and a whopping 43% of Fortune 100 companies use it in one way or another. At first glance, a...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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New Orleans: On A Collision Course with the Tech Industry

Starting May 1st, over 20,000 attendees, including over 3,000 CEOs, will descend upon New Orleans for the Collision Conference, "America's fastest growing tech conference."     The event will be taking place at the exact same time as the famous Jazz Fest....

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Save Your Marketing Agency Hours of Work with Automation

Time is money when you charge clients by the hour, which makes every minute all the more precious in digital marketing.   At some point, in order to limit spending as much as possible without having it impact the quality, shortcuts will have to be made in...

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How Hotjar Provides Landing Page Insights Metrics Can’t

Understanding audience tendencies is imperative to facilitating success, no matter the cause.   In digital marketing terms, it is especially important when creating a landing page or website that serves your audience. It must create enough convenience that the...

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What Stops People From Converting (And How to Make Them)

"The more they pass their heart around, the more jaded that they become."   I never thought I'd reference a Drake lyric when discussing conversions, but it's actually appropriate for the topic we're about to dive into. I'm talking of course about the buyer's...

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What Every Digital Marketing Agency Needs to Have

A digital marketing agency should work as a well-maintained machine. Each piece will serve its purpose and the assembly line-like hierarchy will seamlessly build the product from start to finish.   The cogs all work together in perpetual harmony. One works off...

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Slack: Communication at Its Peak

In an increasingly connected world, communication has become king.   Actually it goes beyond simple communication. We're in the age of instant communication, where messages that aren't replied to within minutes are grounds for pestering follow-ups and questioning...

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