Tech Stack Analysis

We are always improving our approach to every aspect of digital marketing we participate in. One of our methods of doing so is by conducting a tech stack analysis. What this allows us to do is to group the technology we leverage and evaluate how we can use them more efficiently, or if they should be dropped altogether for a more efficient process.

This could include the processes we use to run and maintain websites, the measurement platforms we use to evaluate social media campaigns, the platforms we use to run email marketing campaigns on, or the software we use to evaluate our search engine optimization.

A tech stack analysis is a fluid process with no conclusion, nor should it. With the digital marketing agency becoming the behemoth of an industry that it is, newer, more efficient technologies are introduced. The companies that make these are in constant competition with each other, which means the technology can only continue to improve as the companies jockey for superior standing.