our posts including the category:

SOCIAL MEDIA

Mythbusters: 10 Social Media Myths Busted

Brace yourselves. We're about to alter your mindset on what running a social media account is all about.   Are you strapped in? Good. Let's get started.   1 . More Impressions are a Good Thing!   No, no they are not. Sure you're getting more people to...

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What Twitter’s 140 Character Update Means for Marketers

As if people didn't have enough to say on Twitter already.   Earlier this week, Twitter made one of its biggest updates to its platform by allowing users to go beyond the strict 140-character limit implemented upon its inception. It certainly isn't the first...

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5 NFL Teams Who are Crushing it on Twitter

Nowhere but Twitter can you see professional sports teams fight it out amongst each other on a digital playing field.   This isn't Twitter's only purpose for these teams, and brands in general, though. They also use it to make fun of themselves, show how in-touch...

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Rio Olympics Recap: What People Talked About Most

The torch has been extinguished and, just like that, another Olympics has come and gone. You’ll have to wait another two years for the Winter Olympics, or, like everyone else, you’ll wait four years for Tokyo 2020.   For now, we only have the games’ memories and...

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Part 3: Chatbot & Artificial Intelligence

As history has proven to us time and time again, humans have an insatiable appetite for making life easier for themselves, often to the point where we harness the intelligence and brawn of others for our benefit.   But even the Universe has its limitations. Not...

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The Future of Digital Marketing, Pt 1: Snapchat

Snapchat is the next big thing in the world of communication, and the opportunities couldn't be more exciting.   The concept for Snapchat is not an isolated event; rather it is the next step in solving an age-old dilemma.   From the very first attempts of...

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3 Ways Virtual Reality Can Play a Role in Digital Marketing

Finally, we've reached a pivotal landmark in mankind's evolution where this will become a natural, totally normal occurrence:     But don't be so quick to judge. Because that cyborg catching invisible butterflies and then releasing them after a mindful...

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15 Social Media Mistakes That Can Damage Your Brand

Achieving social media success can be difficult. Failing at social media, on the other hand, is extremely easy.   Social media success is achieved through understanding what your audience wants and pressing the right buttons and saying the right things that...

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How M&M’s Just Raised the Bar in Facebook Advertising

About two weeks ago I wrote a blog about Facebook's new 'Canvas' advertising. I was stunned with how immersive it was and felt it would signal a trend towards more customer-friendly experience.   These experiences would involve users doing a lot of clicking and...

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Is this the Most Immersive Social Media Advertising Yet?

Facebook just took social media advertising to a level every other channel can only aspire to.   You know, for a social media platform whose demographic is only getting older, Facebook still leads the way in innovations eventually adopted by competing platforms....

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