We've officially reached "the future" people have been talking about for decades - an age where virtual reality (VR) can impact actual reality. Contrary to popular belief, VR...
our posts including the category:
How Watson Is Changing Marketing
Most people have heard of IBM's Watson artificial intelligence software. Watson has come a long way since winning Jeopardy and is being used for a variety of applications. Brands...
Why Top Creators Aren’t Worried About Facebook’s New Algorithm
The News Feed Change By now you've probably heard that Facebook is making another change to its precious News Feed. The social networking company announced in January that it...
The Value of Focusing on LTV
Big Data and analytics are more than just buzzwords in modern marketing. Digital channels give us more data to work from than ever. We can see when a prospect opens an email,...
The Increasing Value of Having a Strong Customer Experience Strategy
Creating a meaningful customer experience is a crucial factor in building a satisfied customer base. Customers that have a positive experience with organizations from start to...
Top 5 Marketing Automation Tools for 2018
Top 5 Marketing Automation Tools for 2018 The right use of marketing automation can increase customer lifetime value, make your marketing processes more efficient, and even help...
Leveraging the Data Revolution
A world increasingly run on technology has beget a data revolution. Now it's a race to garner it, understand it, organize it and, most importantly, leverage it more effectively...
Why Marketers Need to Pay Attention to Real-Time Analytics
You know that old cliche about opportunity knocking only once? It's true. That's probably why it's such a cliche. In marketing, staying plugged into real-time trending topics...
Why Every Brand Needs to Practice Social Listening
A brand can only improve its marketing strategy once it's able to gauge its audience's reaction. This goes beyond measuring likes, shares, comments, retweets, likes, and hearts....
Building an Effective User Profile
What's a marketing campaign without first knowing the target of your message? The purpose of advertising is completely defeated without the extensive research necessary to...