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SOCIAL MEDIA

3 World Cup Digital Marketing Campaigns That Scored

The FIFA World Cup is not only the world's biggest sporting competition, but it's one of the biggest events in the marketing calendar. Every four years, the biggest brands think up new ways to engage with customers on digital platforms. This time around, marketers...

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YouTube Demonetization and Why It Should Worry You

Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions.   Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...

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What the NFL Can Learn from the NBA On Social Media

About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game.     Not only was I able to indulge in this...

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The Best and Worst Marketing Campaigns of 2016

The Best of the Best Donald Trump: MAGA     He fought the media   He fought the Clintons.   He fought his own party.   He even fought himself.   Regardless of the barriers, Donald Trump managed to make one of the most unprecedented...

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Making the Case for Social Media

There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes.   Add in the growing number of those cutting the cord and you have even more incentive to advertise...

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You Have to See Royal Caribbean’s New 360 Ads

Advertising can feel like an arms’ race at times. With the biggest and most financially stable brands employing bold new technologies to promote their message, it only leads to other brands, or marketing agencies, finding newer, more innovative ways to spread their...

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The Twitter Saga of Donald Trump and Hillary Clinton

If the election were to be decided based on their overall Twitter klout and influence, it’s safe to say that Donald Trump—I’m using his own words here—would schlong Hillary Clinton.   The gap between the two is YUGE. Even though Trump has a four-year head-start,...

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