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The FIFA World Cup is not only the world's biggest sporting competition, but it's one of the biggest events in the marketing calendar. Every four years, the biggest brands think up new ways to engage with customers on digital platforms. This time around, marketers...
The News Feed Change By now you've probably heard that Facebook is making another change to its precious News Feed. The social networking company announced in January that it would start to prioritize posts from friends and family over those from brands and companies....
Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions. Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...
One social media week has come and gone, one social media week of insights has come and is now here for your viewing pleasure! Rejoice! We've done some extra special research for you, dear reader, today as we delve into four trends we've noticed,...
About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
The Best of the Best Donald Trump: MAGA He fought the media He fought the Clintons. He fought his own party. He even fought himself. Regardless of the barriers, Donald Trump managed to make one of the most unprecedented...
There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes. Add in the growing number of those cutting the cord and you have even more incentive to advertise...
For the first time in its 64-year history, the Macy’s Thanksgiving Day Parade will be visually broadcasted on a medium other than NBC. In fact, you can watch it without even turning on the TV at all. In an unprecedented medium transition, the annual event that...
Advertising can feel like an arms’ race at times. With the biggest and most financially stable brands employing bold new technologies to promote their message, it only leads to other brands, or marketing agencies, finding newer, more innovative ways to spread their...
If the election were to be decided based on their overall Twitter klout and influence, it’s safe to say that Donald Trump—I’m using his own words here—would schlong Hillary Clinton. The gap between the two is YUGE. Even though Trump has a four-year head-start,...
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