Your website is often the first impression a prospective buyer will garner of your business. And seeing as studies have reported that “you have less than 10 seconds to impress and engage a new visitor to your website”, it’s of extreme importance that your website is...
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What the NFL Can Learn from the NBA On Social Media
About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
You Still Have Time to Add Video to Your 2017 Social Media Strategy
Let's put it like this: If you haven't started planning, or at least exploring, to utilize videos as a significant part of your social media campaigns, start. Because stats like this from eMarketer.com will tell you there's no better time than now: ...
Making the Case for Social Media
There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes. Add in the growing number of those cutting the cord and you have even more incentive to advertise...
The All-Purpose Guide to Creating the Best Social Media Strategy
By 2018, over 2.5 billion people, more than a quarter of the population, will inhabit social media. No medium will serve as a greater organizer and platform for ideas than this wildly influential community of networks logged into and out of multiple times per day,...
Nobody Should Like Fake Facebook Likes and Here’s Why
When the going gets tough, buy your Facebook fans and give off the false sense that people enjoy your product! Wait, that's not the expression, right? No, the actual expression is to try, try again! It's meant to inspire ambition in the heart of the recipient,...
The Most Important Social Media Stat You’ll Need
Stats, stats, and more stats! With all the stats available, it's become almost impossible to not succeed at social media if you're checking the numbers and trends. There's a gift and a curse with the new wave of competition crashing over the established brands...
5 Mistakes to Avoid as a Social Media Manager
There's a lot more to this social media game than you may realize. Being a social media manager takes the full cooperation of all parties involved and the necessity of communication between them, as well. Running a social media page, no matter the channel,...
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