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What the NFL Can Learn from the NBA On Social Media

About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game.     Not only was I able to indulge in this...

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Making the Case for Social Media

There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes.   Add in the growing number of those cutting the cord and you have even more incentive to advertise...

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Nobody Should Like Fake Facebook Likes and Here’s Why

When the going gets tough, buy your Facebook fans and give off the false sense that people enjoy your product!   Wait, that's not the expression, right? No, the actual expression is to try, try again! It's meant to inspire ambition in the heart of the recipient,...

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The Most Important Social Media Stat You’ll Need

Stats, stats, and more stats! With all the stats available, it's become almost impossible to not succeed at social media if you're checking the numbers and trends.   There's a gift and a curse with the new wave of competition crashing over the established brands...

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5 Mistakes to Avoid as a Social Media Manager

There's a lot more to this social media game than you may realize.   Being a social media manager takes the full cooperation of all parties involved and the necessity of communication between them, as well. Running a social media page, no matter the channel,...

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