It’s clear that location data has immense value – especially for brick and mortar businesses that want to build a reputation in their area. But all too often, better results are left on the table when teams are unaware of all the ways location data can be used....
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4 Ways Data Can Guide Your Branding Strategy
It’s easy to think of branding as a one-and-done activity – something that is determined early on in a company’s development. Creating the website, logo, and style guide, employing a general content strategy, and hoping for the best is what many companies did in the...
Marketing Automation and Big Data: A Perfect Match
In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage. More needs to be done to understand the motivations of a consumer. Content creation...
The Art Of Podcast Marketing
Where the people go, the brands and money will follow. Podcasts today are as popular as they've ever been because its convenience allows listeners to forgo traditional information outlets in favor of condensed lessons from their preferred dispenser. That...
6 Digital Marketing Trends for 2017 and Beyond
1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...
The Art of a Successful Mobile App Push Notification
Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...
YouTube Demonetization and Why It Should Worry You
Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions. Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...
4 Surprising Social Media Insights We’ve Made over the Past Week
One social media week has come and gone, one social media week of insights has come and is now here for your viewing pleasure! Rejoice! We've done some extra special research for you, dear reader, today as we delve into four trends we've noticed,...
Connecting with Your Audience on an Emotional Level
When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you're hoping for....
Data-Driven Marketing is the Best Way to Improve Digital Performance
We live in a world driven by statistics and data. This new age we’re living in has made up-to-date metrics essential in companies deciding what's their next step. No longer do they need to rely on gut-instinct or intuition. They have metrics do the job for...
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