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SOCIAL MEDIA STRATEGY
4 Ways Data Can Guide Your Branding Strategy

4 Ways Data Can Guide Your Branding Strategy

It’s easy to think of branding as a one-and-done activity – something that is determined early on in a company’s development. Creating the website, logo, and style guide, employing a general content strategy, and hoping for the best is what many companies did in the...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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The Art Of Podcast Marketing

Where the people go, the brands and money will follow. Podcasts today are as popular as they've ever been because its convenience allows listeners to forgo traditional information outlets in favor of condensed lessons from their preferred dispenser.   That...

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6 Digital Marketing Trends for 2017 and Beyond

1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...

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The Art of a Successful Mobile App Push Notification

Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...

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YouTube Demonetization and Why It Should Worry You

Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions.   Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...

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Connecting with Your Audience on an Emotional Level

When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you're hoping for....

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