our posts including the category:

SOCIAL LISTENING

Why Every Brand Needs to Practice Social Listening

A brand can only improve its marketing strategy once it's able to gauge its audience's reaction. This goes beyond measuring likes, shares, comments, retweets, likes, and hearts. Acquiring an honest and broad reaction means discovering what people are saying much...

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6 Digital Marketing Trends for 2017 and Beyond

1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...

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YouTube Demonetization and Why It Should Worry You

Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions.   Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...

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Connecting with Your Audience on an Emotional Level

When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you're hoping for....

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What the NFL Can Learn from the NBA On Social Media

About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game.     Not only was I able to indulge in this...

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Making the Case for Social Media

There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes.   Add in the growing number of those cutting the cord and you have even more incentive to advertise...

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Nobody Should Like Fake Facebook Likes and Here’s Why

When the going gets tough, buy your Facebook fans and give off the false sense that people enjoy your product!   Wait, that's not the expression, right? No, the actual expression is to try, try again! It's meant to inspire ambition in the heart of the recipient,...

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