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A brand can only improve its marketing strategy once it's able to gauge its audience's reaction. This goes beyond measuring likes, shares, comments, retweets, likes, and hearts. Acquiring an honest and broad reaction means discovering what people are saying much...
1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...
Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions. Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...
One social media week has come and gone, one social media week of insights has come and is now here for your viewing pleasure! Rejoice! We've done some extra special research for you, dear reader, today as we delve into four trends we've noticed,...
When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you're hoping for....
About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
Let's put it like this: If you haven't started planning, or at least exploring, to utilize videos as a significant part of your social media campaigns, start. Because stats like this from eMarketer.com will tell you there's no better time than now: ...
There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes. Add in the growing number of those cutting the cord and you have even more incentive to advertise...
By 2018, over 2.5 billion people, more than a quarter of the population, will inhabit social media. No medium will serve as a greater organizer and platform for ideas than this wildly influential community of networks logged into and out of multiple times per day,...
When the going gets tough, buy your Facebook fans and give off the false sense that people enjoy your product! Wait, that's not the expression, right? No, the actual expression is to try, try again! It's meant to inspire ambition in the heart of the recipient,...
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