Search Strategy

Through research into keywords and then bidding on those that aren’t saturated, yet still relevant enough to the conversation, an effective search strategy can be developed to vault a brand’s name to the top of search engines.

Search Engine Marketing doesn’t solely involve creating ads that’ll attract some eyeballs and implementing the copy with keywords. Search Engine Optimization involves every part of digital marketing. It’s the types of words you use in your website and the types of words you input in your meta descriptions.

Did you know even the descriptions of your images can be search engine optimized?

Literally every word you write on your website, including those that can’t even bee seen, or social media plays a role that can send your page to the top. Software and platforms have even been developed for the sole purpose of evaluating your page’s search engine optimization and suggesting how you can improve it.

Although a tedious process at times, SEO is one of the most unheralded and underrated methods of generating traffic to a brand’s page or social media account.