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Most organizations are now familiar with data in some capacity, but extracting customer insights can still be a challenge. Even those who have mastered data analysis can struggle to meaningfully act on the insights they uncover. From Mass Marketing to Niche Marketing...
You ready yourself for an oncoming storm because predictive analytics advised you it was approaching. You stand at bat against a pitcher and swing at a certain area of the strike zone because predictive analytics advised you that’s where they’re most likely to...
In an increasingly connected world, communication has become king. Actually it goes beyond simple communication. We're in the age of instant communication, where messages that aren't replied to within minutes are grounds for pestering follow-ups and questioning...
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