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ROI / ROAS
4 Ways Data Can Guide Your Branding Strategy

4 Ways Data Can Guide Your Branding Strategy

It’s easy to think of branding as a one-and-done activity – something that is determined early on in a company’s development. Creating the website, logo, and style guide, employing a general content strategy, and hoping for the best is what many companies did in the...

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Driven by Data or Lost in the Details?

Driven by Data or Lost in the Details?

5 Questions that Matter in Marketing From the advent of the data age, businesses have struggled to harness new technology to make data-driven marketing decisions. From lead conversion to better ROI, and now customer engagement, marketers are eager to make use of the...

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SOI: The Engines Of The 4th Industrial Revolution

SOI: The Engines Of The 4th Industrial Revolution

We are in the midst of the 4th Industrial Revolution. From AI to IoT to machine learning to automation, companies must evolve to survive. Lennar International, the division in charge of bringing the dream of owning a US home to the world for Lennar, a Fortune 200...

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An Integrated Marketing System

Many organizations focus on individual media and technology platforms rather than approaching marketing as a whole. They concentrate on silos, instead. The truth is, marketing is a system -- an interconnecting network of small components, where individual marketing...

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Get to Know Your Next Customer with Predictive Analytics

You ready yourself for an oncoming storm because predictive analytics advised you it was approaching.   You stand at bat against a pitcher and swing at a certain area of the strike zone because predictive analytics advised you that’s where they’re most likely to...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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YouTube Demonetization and Why It Should Worry You

Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions.   Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...

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