ROI / ROAS

Your returns on investment and ad spends are presented as key indicators to your campaign’s status. It’s a matter of indicating just how much you got back from what you put in.

In marketing, a return on investment involves installing a certain amount of funds in a budget and allocating it to the time spent working on the campaign, as well as the amount of people you want reached.

More people are going to receive your message if more money is invested into expanding your reach. More campaigns with different messages can also be created. A/B testing can also be employed more often as more campaigns can be created, which would serve as clearer indicators on what content excels.

These cost impact reports are created for both you and us; us as a way to see where improvements can be made, you as a way to see the status of your brand.