our posts including the category:

REPORTING AND OPTIMIZATION
Auditing Your Customer Experience for Better Personalization

Auditing Your Customer Experience for Better Personalization

Most organizations are now familiar with data in some capacity, but extracting customer insights can still be a challenge. Even those who have mastered data analysis can struggle to meaningfully act on the insights they uncover. From Mass Marketing to Niche Marketing...

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How Slack Is Accelerating Digital Marketing

How Slack Is Accelerating Digital Marketing

Since its inception in 2013, Slack has quickly become a staple in many offices and workspaces around the world. As of this year, the platform boasts 10 million users per day, and a whopping 43% of Fortune 100 companies use it in one way or another. At first glance, a...

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Get to Know Your Next Customer with Predictive Analytics

You ready yourself for an oncoming storm because predictive analytics advised you it was approaching.   You stand at bat against a pitcher and swing at a certain area of the strike zone because predictive analytics advised you that’s where they’re most likely to...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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YouTube Demonetization and Why It Should Worry You

Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions.   Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...

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How Hotjar Provides Landing Page Insights Metrics Can’t

Understanding audience tendencies is imperative to facilitating success, no matter the cause.   In digital marketing terms, it is especially important when creating a landing page or website that serves your audience. It must create enough convenience that the...

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What Stops People From Converting (And How to Make Them)

"The more they pass their heart around, the more jaded that they become."   I never thought I'd reference a Drake lyric when discussing conversions, but it's actually appropriate for the topic we're about to dive into. I'm talking of course about the buyer's...

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