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REAL-TIME TRACKING

How Hotjar Provides Landing Page Insights Metrics Can’t

Understanding audience tendencies is imperative to facilitating success, no matter the cause.   In digital marketing terms, it is especially important when creating a landing page or website that serves your audience. It must create enough convenience that the...

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What Stops People From Converting (And How to Make Them)

"The more they pass their heart around, the more jaded that they become."   I never thought I'd reference a Drake lyric when discussing conversions, but it's actually appropriate for the topic we're about to dive into. I'm talking of course about the buyer's...

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Part 3: Chatbot & Artificial Intelligence

As history has proven to us time and time again, humans have an insatiable appetite for making life easier for themselves, often to the point where we harness the intelligence and brawn of others for our benefit.   But even the Universe has its limitations. Not...

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Are Heatmaps the Best Metric for Digital Marketing Success?

In the digital marketing setting, success is obtained by a thorough understanding of your audience and what they need to click 'Buy'.   Sounds easy? It isn't. Humans are unpredictable, fickle, erratic, and are generally influenced to make purchases either through...

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Social Media: The Benefits of Retargeting

Yesterday, I was searching for hotels in New Orleans when I noticed something peculiar pop up about an hour later when I watched a YouTube video.   The ad at the beginning of the video was a tourism spot for-guess who-New Orleans! Not long after I was searching...

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