“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” Jack Welch As we rapidly approach 2019, it is critical that you make customer experience a top priority. In order to better understand these...
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Why Marketers Need to Pay Attention to Real-Time Analytics
You know that old cliche about opportunity knocking only once? It's true. That's probably why it's such a cliche. In marketing, staying plugged into real-time trending topics presents opportunities that can be capitalized on and turned into awareness, engagement, or...
Marketing Automation and Big Data: A Perfect Match
In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage. More needs to be done to understand the motivations of a consumer. Content creation...
7 Mobile Application KPIs You Need to Pay Attention to for Better Results
First and foremost, no mobile application metric or KPI is going to be more important than the star rating. Before we can delve into the crowded world of digital marketing statistics, let's just get it out of the way: the star rating's superficiality is what will...
The Art of a Successful Mobile App Push Notification
Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...
YouTube Demonetization and Why It Should Worry You
Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions. Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...
Generate More Sales and Acquire More Leads with Programmatic Advertising
Creating a narrower, personalized buying experience for online shoppers has become one of the most imperative methods to securing conversions and generating leads in a campaign. There are simply too many voices speaking at the same time to make a lasting...
Programmatic Advertising and Branding: A Love Story
Programmatic advertising is trending up as the new software to streamline digital marketing processes into an efficient, convenient methodology that limits time wasted to completing menial tasks. The technology is relatively new to the industry, but it's...
Programmatic Ads: What to Expect in 2017
Trends move the world. They're influential enough to have everybody wear the same style of clothes; for Hollywood to make the same movie or TV genre because that's where the eyes are at the time; for politicians to take preemptive measures and stands to prevent...
Programmatic Advertising 101: A New Way to Ad Buying
Automation is strengthening its grip around the digital marketing industry, this time in the form of automated real-time bidding. It's called programmatic advertising, and it's yet another software that turns menial tasks performed by ordinary marketers into an...
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