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“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” Jack Welch As we rapidly approach 2019, it is critical that you make customer experience a top priority. In order to better understand these...
You know that old cliche about opportunity knocking only once? It's true. That's probably why it's such a cliche. In marketing, staying plugged into real-time trending topics presents opportunities that can be capitalized on and turned into awareness, engagement, or...
In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage. More needs to be done to understand the motivations of a consumer. Content creation...
First and foremost, no mobile application metric or KPI is going to be more important than the star rating. Before we can delve into the crowded world of digital marketing statistics, let's just get it out of the way: the star rating's superficiality is what will...
Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...
Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions. Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...
Creating a narrower, personalized buying experience for online shoppers has become one of the most imperative methods to securing conversions and generating leads in a campaign. There are simply too many voices speaking at the same time to make a lasting...
Programmatic advertising is trending up as the new software to streamline digital marketing processes into an efficient, convenient methodology that limits time wasted to completing menial tasks. The technology is relatively new to the industry, but it's...
Trends move the world. They're influential enough to have everybody wear the same style of clothes; for Hollywood to make the same movie or TV genre because that's where the eyes are at the time; for politicians to take preemptive measures and stands to prevent...
Automation is strengthening its grip around the digital marketing industry, this time in the form of automated real-time bidding. It's called programmatic advertising, and it's yet another software that turns menial tasks performed by ordinary marketers into an...
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