our posts including the category:

REAL-TIME TRACKING

Why Marketers Need to Pay Attention to Real-Time Analytics

You know that old cliche about opportunity knocking only once? It's true. That's probably why it's such a cliche. In marketing, staying plugged into real-time trending topics presents opportunities that can be capitalized on and turned into awareness, engagement, or...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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The Art of a Successful Mobile App Push Notification

Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...

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YouTube Demonetization and Why It Should Worry You

Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions.   Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...

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Programmatic Advertising and Branding: A Love Story

Programmatic advertising is trending up as the new software to streamline digital marketing processes into an efficient, convenient methodology that limits time wasted to completing menial tasks.   The technology is relatively new to the industry, but it's...

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Programmatic Ads: What to Expect in 2017

Trends move the world.   They're influential enough to have everybody wear the same style of clothes; for Hollywood to make the same movie or TV genre because that's where the eyes are at the time; for politicians to take preemptive measures and stands to prevent...

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Programmatic Advertising 101: A New Way to Ad Buying

Automation is strengthening its grip around the digital marketing industry, this time in the form of automated real-time bidding. It's called programmatic advertising, and it's yet another software that turns menial tasks performed by ordinary marketers into an...

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