Real-Time Bidding

Real-time bidding creates an auction where different marketers can bid to show a different ad to a specific user based on data about that user.

Digital marketing, through real-time bidding, has provided agencies and brands with the opportunities to narrow their advertising focus to groups of people they know have a higher likelihood of buying. That’s how you end up seeing ads that seem way too familiar with your buying habits and past purchases.

They were deliberately placed there through advertisers utilizing real-time bidding to hyper-target to people within your specific demographic.

What’s most beneficial about real-time bidding is how cost and time-effective it is. Your advertising efforts are guaranteed to be diverted to those who are going to be interested, rather than being sent to a wide swath of people who may or may not be.