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REAL-TIME BIDDING

Get to Know Your Next Customer with Predictive Analytics

You ready yourself for an oncoming storm because predictive analytics advised you it was approaching.   You stand at bat against a pitcher and swing at a certain area of the strike zone because predictive analytics advised you that’s where they’re most likely to...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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6 Digital Marketing Trends for 2017 and Beyond

1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...

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YouTube Demonetization and Why It Should Worry You

Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions.   Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...

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Programmatic Advertising and Branding: A Love Story

Programmatic advertising is trending up as the new software to streamline digital marketing processes into an efficient, convenient methodology that limits time wasted to completing menial tasks.   The technology is relatively new to the industry, but it's...

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Programmatic Ads: What to Expect in 2017

Trends move the world.   They're influential enough to have everybody wear the same style of clothes; for Hollywood to make the same movie or TV genre because that's where the eyes are at the time; for politicians to take preemptive measures and stands to prevent...

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Programmatic Advertising 101: A New Way to Ad Buying

Automation is strengthening its grip around the digital marketing industry, this time in the form of automated real-time bidding. It's called programmatic advertising, and it's yet another software that turns menial tasks performed by ordinary marketers into an...

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Social Media: The Benefits of Retargeting

Yesterday, I was searching for hotels in New Orleans when I noticed something peculiar pop up about an hour later when I watched a YouTube video.   The ad at the beginning of the video was a tourism spot for-guess who-New Orleans! Not long after I was searching...

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