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MARKET RESEARCH
When Your Data Fails

When Your Data Fails

Scientists say the earliest known data analysis originated in ancient Egypt, when the Egyptians began keeping statistical records as the pyramids were being built. Fast forward to today, and data analysis has evolved to encompass sophisticated algorithms and AI that...

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What Will 5G Mean for You?

What Will 5G Mean for You?

2018 saw the beginning of the 5G tidal wave, when countries like South Korea, China, the US, and Japan began rolling out the upgrade. But by no means is 5G available everywhere just yet. In some places, like the UK, 5G is just getting off the ground in 2020, and big...

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2020 Predictions Based on Current Quantifiable Trends

2020 Predictions Based on Current Quantifiable Trends

“Data and analytics leaders should actively monitor, experiment with, or deploy emerging technologies. Don’t just react to trends as they mature. Engage with other leaders about business priorities and where data and analytics can build competitive advantage.” - Rita...

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4 Ways Data Can Guide Your Branding Strategy

4 Ways Data Can Guide Your Branding Strategy

It’s easy to think of branding as a one-and-done activity – something that is determined early on in a company’s development. Creating the website, logo, and style guide, employing a general content strategy, and hoping for the best is what many companies did in the...

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The Hottest Digital Marketing Trends in China Right Now

The Hottest Digital Marketing Trends in China Right Now

China is a digital marketing powerhouse. It boasts the world's second-largest search advertising market and spends more on digital advertising than Japan, Australia, Indonesia and South Korea combined. With the world's largest population -- more than 1.4 billion...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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6 Digital Marketing Trends for 2017 and Beyond

1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...

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Making the Case for Social Media

There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes.   Add in the growing number of those cutting the cord and you have even more incentive to advertise...

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