Market Research

In order to fully understand a business and the people it’s appealing to, a marketing agency must first understand their industry.

Market research is the process of gathering, analyzing and interpreting information about a market, from which way its trending, to its customers buying habits, and then applying that information to your business to get a leg-up on the competition.

Research is usually conducted online, through observations of market trends and engagement, but can also be compiled through focus groups, questionnaires, and interviews.