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Making the Case for Social Media

There‚Äôs no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes.   Add in the growing number of those cutting the cord and you have even more incentive to advertise...

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Mythbusters: 10 Social Media Myths Busted

Brace yourselves. We're about to alter your mindset on what running a social media account is all about.   Are you strapped in? Good. Let's get started.   1 . More Impressions are a Good Thing!   No, no they are not. Sure you're getting more people to...

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15 Social Media Mistakes That Can Damage Your Brand

Achieving social media success can be difficult. Failing at social media, on the other hand, is extremely easy.   Social media success is achieved through understanding what your audience wants and pressing the right buttons and saying the right things that...

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How to Approach Social Media in 2016

The time to start planning out your social media plans for 2016 begins right now!   Social media success doesn't have to take long. It only takes one campaign with enough funds, incentives for its audience and creativity to vault your small or medium-sized...

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What are the Social Media Specifications for Ads?

When it comes to the ever-changing landscape of social media platforms, and their ever-changing character counts and specifications, writing copy feels like the easiest part of creating an ad.   Since there has been a recent influx of social media ads for me to...

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How Often Should you Post on Social Media?

Dear reader, we have reached quite the dilemma with one of our social media accounts.   Post frequency is an interesting variable when it comes to the success of a social media page. If you post too little, your followers, as well as potential followers, may not...

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The Most Important Social Media Stat You’ll Need

Stats, stats, and more stats! With all the stats available, it's become almost impossible to not succeed at social media if you're checking the numbers and trends.   There's a gift and a curse with the new wave of competition crashing over the established brands...

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5 Mistakes to Avoid as a Social Media Manager

There's a lot more to this social media game than you may realize.   Being a social media manager takes the full cooperation of all parties involved and the necessity of communication between them, as well. Running a social media page, no matter the channel,...

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4 Tips to Get your Brand off the Ground on Social Media

The toughest part to any journey is starting out. Social media, especially, may be one of the most difficult treks to make if you're a small business owner looking to create a solid fanbase.   It's difficult because there are so many pages like you attempting to...

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One Twelfth’s 5 Social Media Insights for the Week

At One Twelfth, Inc., we do a lot of work on social media for a variety of accounts, ranging from diaper rash cream to exotic swimwear to an engineering scholarship.   Because they're not established brands known throughout the world, we have to work from the...

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