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The Hottest Digital Marketing Trends in China Right Now

The Hottest Digital Marketing Trends in China Right Now

China is a digital marketing powerhouse. It boasts the world's second-largest search advertising market and spends more on digital advertising than Japan, Australia, Indonesia and South Korea combined. With the world's largest population -- more than 1.4 billion...

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Top 5 Marketing Automation Tools for 2018

Top 5 Marketing Automation Tools for 2018 The right use of marketing automation can increase customer lifetime value, make your marketing processes more efficient, and even help increase your revenue. By harnessing all the data at your disposal, automation can help...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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The Art Of Podcast Marketing

Where the people go, the brands and money will follow. Podcasts today are as popular as they've ever been because its convenience allows listeners to forgo traditional information outlets in favor of condensed lessons from their preferred dispenser.   That...

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6 Digital Marketing Trends for 2017 and Beyond

1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...

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Connecting with Your Audience on an Emotional Level

When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you're hoping for....

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