Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...
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The Hottest Digital Marketing Trends in China Right Now
China is a digital marketing powerhouse. It boasts the world's second-largest search advertising market and spends more on digital advertising than Japan, Australia, Indonesia and South Korea combined. With the world's largest population -- more than 1.4 billion...
Top 5 Marketing Automation Tools for 2018
Top 5 Marketing Automation Tools for 2018 The right use of marketing automation can increase customer lifetime value, make your marketing processes more efficient, and even help increase your revenue. By harnessing all the data at your disposal, automation can help...
Marketing Automation and Big Data: A Perfect Match
In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage. More needs to be done to understand the motivations of a consumer. Content creation...
The Art Of Podcast Marketing
Where the people go, the brands and money will follow. Podcasts today are as popular as they've ever been because its convenience allows listeners to forgo traditional information outlets in favor of condensed lessons from their preferred dispenser. That...
6 Digital Marketing Trends for 2017 and Beyond
1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...
Connecting with Your Audience on an Emotional Level
When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you're hoping for....
Data-Driven Marketing is the Best Way to Improve Digital Performance
We live in a world driven by statistics and data. This new age we’re living in has made up-to-date metrics essential in companies deciding what's their next step. No longer do they need to rely on gut-instinct or intuition. They have metrics do the job for...
Guide: How to Inject Personality Into Your Website and Stand Out
Your website is often the first impression a prospective buyer will garner of your business. And seeing as studies have reported that “you have less than 10 seconds to impress and engage a new visitor to your website”, it’s of extreme importance that your website is...
Generate More Sales and Acquire More Leads with Programmatic Advertising
Creating a narrower, personalized buying experience for online shoppers has become one of the most imperative methods to securing conversions and generating leads in a campaign. There are simply too many voices speaking at the same time to make a lasting...
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