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LEAD GENERATION

Are Heatmaps the Best Metric for Digital Marketing Success?

In the digital marketing setting, success is obtained by a thorough understanding of your audience and what they need to click 'Buy'.   Sounds easy? It isn't. Humans are unpredictable, fickle, erratic, and are generally influenced to make purchases either through...

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Social Media: The Benefits of Retargeting

Yesterday, I was searching for hotels in New Orleans when I noticed something peculiar pop up about an hour later when I watched a YouTube video.   The ad at the beginning of the video was a tourism spot for-guess who-New Orleans! Not long after I was searching...

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