In 2017, Starbucks launched what would become its most advanced AI-driven initiative yet. “Deep Brew,” the brand’s custom-made recommendation platform was built to reach...
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When Your Data Fails
Scientists say the earliest known data analysis originated in ancient Egypt, when the Egyptians began keeping statistical records as the pyramids were being built. Fast forward...
The Evolution of Machine Learning
“Computers are able to see, hear and learn. Welcome to the future.” – Dave Waters By now, we’ve all been introduced to machine learning in some way. Whether we’re aware of it or...
Make the IoT Work for You
In the time it takes you to make your morning coffee, thousands of Internet of Things (IoT) devices have already collected significant amounts of data all around the world for...
Mapping The Customer Journey With Analytics
“Legendary customer experiences are designed.” - Dwayne Vera The customer journey is one of the most fundamental aspects of a thriving business. Without a clear, comfortable...
Descriptive, Predictive, and Prescriptive Analytics: What’s the Difference?
Descriptive, predictive, and prescriptive analytics use data to answer fundamental questions that help guide organizational strategy. If you have any interaction with data at...
Cross-Channel Marketing in a Siloed World
In the early days of the internet, social media was in the rudimentary stages of development. Early networking platforms like Six Degrees and Friendster and blog platforms like...
Incorporating Data Visualizations for Better Understanding
“Psychologist Albert Mehrabian has shown that 93% of communication between human beings is in the nonverbal area. This means that an image can be immediate, while language...
What Will 5G Mean for You?
2018 saw the beginning of the 5G tidal wave, when countries like South Korea, China, the US, and Japan began rolling out the upgrade. But by no means is 5G available everywhere...
Revamp Your Customer Experience: Think Small
You can have all the correct systems in place, but if your customers are having a subpar experience, it won’t mean much. The term ‘big data’ has been gaining ground since the...