Lead Generation

Before you convert your average everyday user into a sale, you must first attract them to your services or products. Lead generation is the process of targeting a specific group of likely interested people with ads that present an opportunity for the user to sign up for more info on that service or product.

While you’re still putting yourself out there, you’re not aggressively going after customers. Instead, you’re making them come to you. You put yourself out there, use an intriguing offer as bait, and then allow the customer to provide their name, email address, or whatever else you may need.

Lead generation ads usually consist of concise copy, an enticing image, a strong and direct CTA, a landing page with more info for the users to be directed to, and a form they fill out on that landing page with their personal info to get even more info.