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Alongside obvious sectors of the consumer market, COVID-19 affected many areas of consumer spending. The Covid-19 lockdowns have set what many experts believe to be an irreversible set of trends in the market. While some areas ultimately became stable, others...
China is a digital marketing powerhouse. It boasts the world's second-largest search advertising market and spends more on digital advertising than Japan, Australia, Indonesia and South Korea combined. With the world's largest population -- more than 1.4 billion...
In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage. More needs to be done to understand the motivations of a consumer. Content creation...
Where the people go, the brands and money will follow. Podcasts today are as popular as they've ever been because its convenience allows listeners to forgo traditional information outlets in favor of condensed lessons from their preferred dispenser. That...
1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...
We live in a world driven by statistics and data. This new age we’re living in has made up-to-date metrics essential in companies deciding what's their next step. No longer do they need to rely on gut-instinct or intuition. They have metrics do the job for...
Creating a narrower, personalized buying experience for online shoppers has become one of the most imperative methods to securing conversions and generating leads in a campaign. There are simply too many voices speaking at the same time to make a lasting...
Time is money when you charge clients by the hour, which makes every minute all the more precious in digital marketing. At some point, in order to limit spending as much as possible without having it impact the quality, shortcuts will have to be made in...
Understanding audience tendencies is imperative to facilitating success, no matter the cause. In digital marketing terms, it is especially important when creating a landing page or website that serves your audience. It must create enough convenience that the...
"The more they pass their heart around, the more jaded that they become." I never thought I'd reference a Drake lyric when discussing conversions, but it's actually appropriate for the topic we're about to dive into. I'm talking of course about the buyer's...
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