China is a digital marketing powerhouse. It boasts the world's second-largest search advertising market and spends more on digital advertising than Japan, Australia, Indonesia and South Korea combined. With the world's largest population -- more than 1.4 billion...
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Marketing Automation and Big Data: A Perfect Match
In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage. More needs to be done to understand the motivations of a consumer. Content creation...
The Art Of Podcast Marketing
Where the people go, the brands and money will follow. Podcasts today are as popular as they've ever been because its convenience allows listeners to forgo traditional information outlets in favor of condensed lessons from their preferred dispenser. That...
6 Digital Marketing Trends for 2017 and Beyond
1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...
Data-Driven Marketing is the Best Way to Improve Digital Performance
We live in a world driven by statistics and data. This new age we’re living in has made up-to-date metrics essential in companies deciding what's their next step. No longer do they need to rely on gut-instinct or intuition. They have metrics do the job for...
Generate More Sales and Acquire More Leads with Programmatic Advertising
Creating a narrower, personalized buying experience for online shoppers has become one of the most imperative methods to securing conversions and generating leads in a campaign. There are simply too many voices speaking at the same time to make a lasting...
Save Your Marketing Agency Hours of Work with Automation
Time is money when you charge clients by the hour, which makes every minute all the more precious in digital marketing. At some point, in order to limit spending as much as possible without having it impact the quality, shortcuts will have to be made in...
How Hotjar Provides Landing Page Insights Metrics Can’t
Understanding audience tendencies is imperative to facilitating success, no matter the cause. In digital marketing terms, it is especially important when creating a landing page or website that serves your audience. It must create enough convenience that the...
What Stops People From Converting (And How to Make Them)
"The more they pass their heart around, the more jaded that they become." I never thought I'd reference a Drake lyric when discussing conversions, but it's actually appropriate for the topic we're about to dive into. I'm talking of course about the buyer's...
Are Heatmaps the Best Metric for Digital Marketing Success?
In the digital marketing setting, success is obtained by a thorough understanding of your audience and what they need to click 'Buy'. Sounds easy? It isn't. Humans are unpredictable, fickle, erratic, and are generally influenced to make purchases either through...
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