our posts including the category:

FACEBOOK

The 5 Best Marketing Campaigns of All Time

A great marketing campaign can resonate in the hearts and minds of its audience for years.   Some of the best marketing campaign slogans are still quotable and memorable years later, and still pop up every so often in pop culture, proving that the best type of...

read more

Social Media: The Benefits of Retargeting

Yesterday, I was searching for hotels in New Orleans when I noticed something peculiar pop up about an hour later when I watched a YouTube video.   The ad at the beginning of the video was a tourism spot for-guess who-New Orleans! Not long after I was searching...

read more

Why is my Facebook Reach so Low?

On one of the social media accounts we run, there was one we'd usually invest $1 in for each post, just so that it could get out of double-figure numbers in terms of reach.   With the right targeting, we've seen our reach max out at as much as over 10,000 people....

read more

What are the Social Media Specifications for Ads?

When it comes to the ever-changing landscape of social media platforms, and their ever-changing character counts and specifications, writing copy feels like the easiest part of creating an ad.   Since there has been a recent influx of social media ads for me to...

read more

How Often Should you Post on Social Media?

Dear reader, we have reached quite the dilemma with one of our social media accounts.   Post frequency is an interesting variable when it comes to the success of a social media page. If you post too little, your followers, as well as potential followers, may not...

read more

How Social Media Ruined a Minnesota Dentist’s Life

Last week, not many people outside of the area knew about River Bluff Dental or Walter Palmer, the lead dentist at the practice.   Today, he's one of the most hated people across the globe.   Here's how we got here:   Cecil the lion is well-known in the...

read more

The Most Important Social Media Stat You’ll Need

Stats, stats, and more stats! With all the stats available, it's become almost impossible to not succeed at social media if you're checking the numbers and trends.   There's a gift and a curse with the new wave of competition crashing over the established brands...

read more

5 Brands on Facebook That Are Doing it Right

While it certainly helps to be a big company, it doesn't always translate to excellent results on Facebook. It takes quality copy and imagery and, of course, the perspective of knowing your audience and what it wants.   No, it requires a lot more than posting a...

read more

5 Mistakes to Avoid as a Social Media Manager

There's a lot more to this social media game than you may realize.   Being a social media manager takes the full cooperation of all parties involved and the necessity of communication between them, as well. Running a social media page, no matter the channel,...

read more

5 Social Media Insights We’ve Learned Over the Month

We're back at it! Celebrate good times because One Twelfth's edition of social media insights we've learned has made its triumphant return!     We've got five new insights to elevate your brand. How do we know they'll elevate your brand? Because they already...

read more