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Making the Case for Social Media

There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes.   Add in the growing number of those cutting the cord and you have even more incentive to advertise...

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Mythbusters: 10 Social Media Myths Busted

Brace yourselves. We're about to alter your mindset on what running a social media account is all about.   Are you strapped in? Good. Let's get started.   1 . More Impressions are a Good Thing!   No, no they are not. Sure you're getting more people to...

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Rio Olympics Recap: What People Talked About Most

The torch has been extinguished and, just like that, another Olympics has come and gone. You’ll have to wait another two years for the Winter Olympics, or, like everyone else, you’ll wait four years for Tokyo 2020.   For now, we only have the games’ memories and...

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15 Social Media Mistakes That Can Damage Your Brand

Achieving social media success can be difficult. Failing at social media, on the other hand, is extremely easy.   Social media success is achieved through understanding what your audience wants and pressing the right buttons and saying the right things that...

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How M&M’s Just Raised the Bar in Facebook Advertising

About two weeks ago I wrote a blog about Facebook's new 'Canvas' advertising. I was stunned with how immersive it was and felt it would signal a trend towards more customer-friendly experience.   These experiences would involve users doing a lot of clicking and...

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Is this the Most Immersive Social Media Advertising Yet?

Facebook just took social media advertising to a level every other channel can only aspire to.   You know, for a social media platform whose demographic is only getting older, Facebook still leads the way in innovations eventually adopted by competing platforms....

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3 Examples of when Social Media Completely Backfired

Social media is not as easy as it may seem. Sometimes the painfully obvious doesn't hit you until it's too late.   In the cases of these three social media accounts, it was way, way too late.   #AskJameis   A few weeks ago, the Florida State University...

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How to Approach Social Media in 2016

The time to start planning out your social media plans for 2016 begins right now!   Social media success doesn't have to take long. It only takes one campaign with enough funds, incentives for its audience and creativity to vault your small or medium-sized...

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The 5 Best Marketing Campaigns of All Time

A great marketing campaign can resonate in the hearts and minds of its audience for years.   Some of the best marketing campaign slogans are still quotable and memorable years later, and still pop up every so often in pop culture, proving that the best type of...

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