Meeting your customer where and when they want you (and your products). It’s not a secret that 2020 changed the world as we know it. “Sense of normalcy” became a constant...
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Digital Migration: How the Market adapted to COVID-19
Alongside obvious sectors of the consumer market, COVID-19 affected many areas of consumer spending. The Covid-19 lockdowns have set what many experts believe to be an...
Women Who Revolutionized Technology
For many years men have extensively dominated the tech space, and even the most influential women are often overshadowed by male dominance. But countless women are in historical...
The Future of Brand Awareness and Keeping Your Audience Engaged
It's no secret that brand awareness plays a major role in the success of entrepreneurs and businesses of all kinds. Much like marketing, brand awareness is heavily hinged upon...
Marketing Automation 101: Behavioral Triggers
Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative...
Digital Marketing Attribution Models, An Introduction
Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become...
Top 10 Factors to Consider When Designing an Automated Nurture Flow
Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales....
How Has COVID Affected Online Consumer Behavior?
The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards...
E-Learning Market To Be Worth $325 Billion By 2025
Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to...
Tips To Prepare Your D2C Store For Black Friday And Cyber Monday
Get ready for a busier Cyber Monday As you may have predicted, this year’s biggest shopping weekend will be predominantly online. With less of a possibility for door-buster...