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The News Feed Change By now you've probably heard that Facebook is making another change to its precious News Feed. The social networking company announced in January that it would start to prioritize posts from friends and family over those from brands and companies....
There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes. Add in the growing number of those cutting the cord and you have even more incentive to advertise...
Brace yourselves. We're about to alter your mindset on what running a social media account is all about. Are you strapped in? Good. Let's get started. 1 . More Impressions are a Good Thing! No, no they are not. Sure you're getting more people to...
The torch has been extinguished and, just like that, another Olympics has come and gone. You’ll have to wait another two years for the Winter Olympics, or, like everyone else, you’ll wait four years for Tokyo 2020. For now, we only have the games’ memories and...
Achieving social media success can be difficult. Failing at social media, on the other hand, is extremely easy. Social media success is achieved through understanding what your audience wants and pressing the right buttons and saying the right things that...
About two weeks ago I wrote a blog about Facebook's new 'Canvas' advertising. I was stunned with how immersive it was and felt it would signal a trend towards more customer-friendly experience. These experiences would involve users doing a lot of clicking and...
Facebook just took social media advertising to a level every other channel can only aspire to. You know, for a social media platform whose demographic is only getting older, Facebook still leads the way in innovations eventually adopted by competing platforms....
Social media is not as easy as it may seem. Sometimes the painfully obvious doesn't hit you until it's too late. In the cases of these three social media accounts, it was way, way too late. #AskJameis A few weeks ago, the Florida State University...
The time to start planning out your social media plans for 2016 begins right now! Social media success doesn't have to take long. It only takes one campaign with enough funds, incentives for its audience and creativity to vault your small or medium-sized...
A great marketing campaign can resonate in the hearts and minds of its audience for years. Some of the best marketing campaign slogans are still quotable and memorable years later, and still pop up every so often in pop culture, proving that the best type of...
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