eCommerce

Without eCommerce, we’d be in a lot of trouble as a digital marketing agency. For those unaware, eCommerce, is a transaction conducted over the internet. In other words, it’s what most people are doing in this age that’s putting malls in mothballs and making brick-and-mortar stores look more and more obsolete.

It’s why digital marketing and establishing a digital presence is only growing in importance. It’s simply too convenient for people to find the exact thing they’re looking for on the internet and at a better price. Rather than venture out to a mall for the possibility of finding that product, it can easily be found online.

Of even greater convenience is how accessible every type of product is. No longer is there a need to walk from department to department. Users can instead just click around to find what they need. Plus, stores can list their top sales or products of the day, and utilizing data mining and personalization tools to suggest products a user might also like.

People are still going to want to venture to stores, especially for clothes, but every trend indicates that eCommerce purchases are only going to grow, while in-store purchases will decline. Black Friday is acting as a canary in the coal mine as the day’s online purchases grow while its in-store purchases fall.