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ECOMMERCE
The Evolution of Black Friday: From In-Store to Online

The Evolution of Black Friday: From In-Store to Online

Black Friday falls on November 29th this year. With the renowned shopping holiday just four days away, we’re looking back on Black Fridays past — drawing predictions and analyzing the bigger story behind this annual gold mine for retailers. Black Friday in Review The...

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AI Has Arrived: What Can It Do For You?

AI Has Arrived: What Can It Do For You?

“Artificial Intelligence (AI) is no longer the next big thing. It is now a big thing in digital marketing.” - Richa Pathak From young startups to large corporations, companies are reaching for AI-powered marketing tools that make life easier. From better marketing...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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The Art Of Podcast Marketing

Where the people go, the brands and money will follow. Podcasts today are as popular as they've ever been because its convenience allows listeners to forgo traditional information outlets in favor of condensed lessons from their preferred dispenser.   That...

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YouTube Demonetization and Why It Should Worry You

Sometimes what's good on paper doesn't mean it's good in practice. Sometimes it veils something far more nefarious in its intentions.   Take YouTube and their recent controversy. In order to combat their definition of 'extremist content', the worldwide...

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5 Important Insights From 2016’s Holiday Sales

1. “According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11% year over year.”   Online shopping is the new normal, and it's surprising that more people aren't participating. As we'll see in a later stat,...

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How A/B Testing Can Help You Fully Reach Your Audience

One of the toughest things about achieving a successful campaign, as a marketer, is first figuring out the components of generating that success. There’s no instruction manual to advertising placements, whom to target, what to write, or what images to use, so...

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What Stops People From Converting (And How to Make Them)

"The more they pass their heart around, the more jaded that they become."   I never thought I'd reference a Drake lyric when discussing conversions, but it's actually appropriate for the topic we're about to dive into. I'm talking of course about the buyer's...

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