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DIGITAL STRATEGY
The Evolution of Black Friday: From In-Store to Online

The Evolution of Black Friday: From In-Store to Online

Black Friday falls on November 29th this year. With the renowned shopping holiday just four days away, we’re looking back on Black Fridays past — drawing predictions and analyzing the bigger story behind this annual gold mine for retailers. Black Friday in Review The...

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AI Has Arrived: What Can It Do For You?

AI Has Arrived: What Can It Do For You?

“Artificial Intelligence (AI) is no longer the next big thing. It is now a big thing in digital marketing.” - Richa Pathak From young startups to large corporations, companies are reaching for AI-powered marketing tools that make life easier. From better marketing...

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NBA Season Kicks Off With New Data Insights

NBA Season Kicks Off With New Data Insights

The 2019-2020 NBA season kicked off on October 22, and all eyes are on big performers like Anthony Davis, LeBron James, Kawhi Leonard, and Paul George. With a new distribution of superstar players on teams like the Lakers and the Clippers, it’s likely to be one of the...

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Driven by Data or Lost in the Details?

Driven by Data or Lost in the Details?

5 Questions that Matter in Marketing From the advent of the data age, businesses have struggled to harness new technology to make data-driven marketing decisions. From lead conversion to better ROI, and now customer engagement, marketers are eager to make use of the...

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Marketing Automation – And So Should You!

Marketing Automation – And So Should You!

“Data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable as a result.” - McKinsey Global Institute  In the simplest terms, marketing automation includes any tools...

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How Slack Is Accelerating Digital Marketing

How Slack Is Accelerating Digital Marketing

Since its inception in 2013, Slack has quickly become a staple in many offices and workspaces around the world. As of this year, the platform boasts 10 million users per day, and a whopping 43% of Fortune 100 companies use it in one way or another. At first glance, a...

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SOI: The Engines Of The 4th Industrial Revolution

SOI: The Engines Of The 4th Industrial Revolution

We are in the midst of the 4th Industrial Revolution. From AI to IoT to machine learning to automation, companies must evolve to survive. Lennar International, the division in charge of bringing the dream of owning a US home to the world for Lennar, a Fortune 200...

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An Integrated Marketing System

Many organizations focus on individual media and technology platforms rather than approaching marketing as a whole. They concentrate on silos, instead. The truth is, marketing is a system -- an interconnecting network of small components, where individual marketing...

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