Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years. Advanced marketing attribution requires...
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Top 10 Factors to Consider When Designing an Automated Nurture Flow
Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...
How Has COVID Affected Online Consumer Behavior?
The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...
E-Learning Market To Be Worth $325 Billion By 2025
Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to $305.3 billion by 2025. But even before the pandemic, HMC Architects noticed a growth in...
Mapping The Customer Journey With Analytics
“Legendary customer experiences are designed.” - Dwayne Vera The customer journey is one of the most fundamental aspects of a thriving business. Without a clear, comfortable path, people who stumble upon your brand will never convert to customers. One of the biggest...
Cross-Channel Marketing in a Siloed World
In the early days of the internet, social media was in the rudimentary stages of development. Early networking platforms like Six Degrees and Friendster and blog platforms like LiveJournal had virtually no competitors. If you were active at all on social media, you...
Building Your Data Game Plan for 2020
Building Your Data Game Plan for 2020 “By 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data.” - The International Institute for Analytics January can be a great time to get clear on goals, expectations,...
Data Orchestration is the New Data Automation
The advent of the big data age had companies scrambling to not only collect more data but automate processes to help manage the workload. Businesses were learning in real-time – through trial and error – how to collect, store, clean, and analyze heaps of information....
It’s All About Location: The Untapped Potential of Location Data
It’s clear that location data has immense value – especially for brick and mortar businesses that want to build a reputation in their area. But all too often, better results are left on the table when teams are unaware of all the ways location data can be used....
The Evolution of Black Friday: From In-Store to Online
Black Friday falls on November 29th this year. With the renowned shopping holiday just four days away, we’re looking back on Black Fridays past — drawing predictions and analyzing the bigger story behind this annual gold mine for retailers. Black Friday in Review The...
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