our posts including the category:

DIGITAL STRATEGY
Digital Marketing Attribution Models, An Introduction

Digital Marketing Attribution Models, An Introduction

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years.  Advanced marketing attribution requires...

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How Has COVID Affected Online Consumer Behavior?

How Has COVID Affected Online Consumer Behavior?

The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...

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E-Learning Market To Be Worth $325 Billion By 2025

E-Learning Market To Be Worth $325 Billion By 2025

Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to $305.3 billion by 2025. But even before the pandemic, HMC Architects noticed a growth in...

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Mapping The Customer Journey With Analytics

Mapping The Customer Journey With Analytics

“Legendary customer experiences are designed.” - Dwayne Vera The customer journey is one of the most fundamental aspects of a thriving business. Without a clear, comfortable path, people who stumble upon your brand will never convert to customers. One of the biggest...

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Cross-Channel Marketing in a Siloed World

Cross-Channel Marketing in a Siloed World

In the early days of the internet, social media was in the rudimentary stages of development. Early networking platforms like Six Degrees and Friendster and blog platforms like LiveJournal had virtually no competitors. If you were active at all on social media, you...

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Building Your Data Game Plan for 2020

Building Your Data Game Plan for 2020

Building Your Data Game Plan for 2020 “By 2020, businesses using data will see $430 billion in productivity benefits over competitors who are not using data.” - The International Institute for Analytics January can be a great time to get clear on goals, expectations,...

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Data Orchestration is the New Data Automation

Data Orchestration is the New Data Automation

The advent of the big data age had companies scrambling to not only collect more data but automate processes to help manage the workload. Businesses were learning in real-time – through trial and error – how to collect, store, clean, and analyze heaps of information....

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The Evolution of Black Friday: From In-Store to Online

The Evolution of Black Friday: From In-Store to Online

Black Friday falls on November 29th this year. With the renowned shopping holiday just four days away, we’re looking back on Black Fridays past — drawing predictions and analyzing the bigger story behind this annual gold mine for retailers. Black Friday in Review The...

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