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HOW TO: DIGITAL MARKETING

Why Bud Light’s Amy Schumer-Seth Rogen Ad Campaign Failed

Bud Light left a sour taste in the mouths of millions of people and, for once, it wasn’t because of their beer.   Despite being America’s leader in U.S. beer sales at a staggering $6.1 billion, not enough money in the world could convince the advertising...

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The Power of (the Right) Words in Advertising

Welcome to our blog, ladies and gentlemen! Quality, value, style, service, selection, convenience, experience and hospitality are just a few words to describe this blog, but I haven't even told you the best part: It's completely free.   That's right, it's free!...

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What Stops People From Converting (And How to Make Them)

"The more they pass their heart around, the more jaded that they become."   I never thought I'd reference a Drake lyric when discussing conversions, but it's actually appropriate for the topic we're about to dive into. I'm talking of course about the buyer's...

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What Every Digital Marketing Agency Needs to Have

A digital marketing agency should work as a well-maintained machine. Each piece will serve its purpose and the assembly line-like hierarchy will seamlessly build the product from start to finish.   The cogs all work together in perpetual harmony. One works off...

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3 Ways Virtual Reality Can Play a Role in Digital Marketing

Finally, we've reached a pivotal landmark in mankind's evolution where this will become a natural, totally normal occurrence:     But don't be so quick to judge. Because that cyborg catching invisible butterflies and then releasing them after a mindful...

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5 Keys to Social Media Copywriting That Work

Social media advertising may be forcing marketers to focus more on image and video-based ads, but that hasn’t made copywriting any less important.   Images and videos may draw the user in, but it’s copy that’s going to convince them whether or not they make a...

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Revisited: What to Expect from Social Media in 2016 (UPDATED)

About nine months ago, the One Twelfth staff wanted to make predictions on what social media innovations will unveil themselves in 2016.   So we did the only logical thing. We got a Ouija board, sliced the palms of our hands over it and let the blood trickle onto...

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5 Greatest Takeaways From Adobe’s Mobile Case Study

Adobe released an extensive, 43-page study on how marketers, approximately 3,000 of them, are responding to the rise in smartphone and tablet usage.   Just when marketers were done cajoling to executives to allocate advertising funds from newspaper, radio and TV...

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The 5 Best Marketing Campaigns of All Time

A great marketing campaign can resonate in the hearts and minds of its audience for years.   Some of the best marketing campaign slogans are still quotable and memorable years later, and still pop up every so often in pop culture, proving that the best type of...

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