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Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative tools/platforms. Automating your marketing campaigns unlocks your potential by boosting...
Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years. Advanced marketing attribution requires...
Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...
Big Data and analytics are more than just buzzwords in modern marketing. Digital channels give us more data to work from than ever. We can see when a prospect opens an email, clicks a link or interacts with any of our content. All of that data produces a whole host of...
A world increasingly run on technology has beget a data revolution. Now it's a race to garner it, understand it, organize it and, most importantly, leverage it more effectively than your competitors. Because data is everything now that it's available to...
Your website is often the first impression a prospective buyer will garner of your business. And seeing as studies have reported that “you have less than 10 seconds to impress and engage a new visitor to your website”, it’s of extreme importance that your website is...
About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game. Not only was I able to indulge in this...
The New Reality Consider 2016 as the year we entered new realities. Virtual and augmented realities were all the rage this year, thanks in part to the mass exposure of Virtual Reality Glasses and Pokemon Go, respectively. VR glasses earned their claim to...
The Best of the Best Donald Trump: MAGA He fought the media He fought the Clintons. He fought his own party. He even fought himself. Regardless of the barriers, Donald Trump managed to make one of the most unprecedented...
Black Friday isn’t dead. It just had a heart attack. The storied holiday tradition of skipping Thanksgiving dinner to pepper spray and degrade your way to huge savings may be losing its luster, but that doesn’t mean the day's spirit has died. It’s...
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