How To: Digital Marketing
Without an online presence, a brand, whether they are a newcomer or an established one, is sure to miss out on potential awareness and conversions to competitors. Digital marketing was established specifically for the purpose of taking the preexisting idea of advertising and converting it to the online medium. Every other medium, meanwhile, such as TV, radio, and billboards, have seen their budget allocation decreased in favor of digital marketing.
And why wouldn't brands take advantage? It's far more cost-effective, allows for more creativity, and has the potential to spread your message across millions. Innovations in digital marketing like audience targeting even allows brands to pinpoint just who is the most likely to buy their product, without having to dilute the message.
Services such as SEO, SEM, email blasts, and display (both native and static) advertising present brands with the opportunity to compete with other brands for the top spot on search engines and overall awareness. Even social media, which formerly was a communal meeting ground for friends and families, have turned into an advertising platform with sponsored ads after seemingly every other update.
