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HOW TO: DIGITAL MARKETING
Marketing Automation 101: Behavioral Triggers

Marketing Automation 101: Behavioral Triggers

Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative tools/platforms. Automating your marketing campaigns unlocks your potential by boosting...

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Digital Marketing Attribution Models, An Introduction

Digital Marketing Attribution Models, An Introduction

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years.  Advanced marketing attribution requires...

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The Value of Focusing on LTV

Big Data and analytics are more than just buzzwords in modern marketing. Digital channels give us more data to work from than ever. We can see when a prospect opens an email, clicks a link or interacts with any of our content. All of that data produces a whole host of...

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Leveraging the Data Revolution

A world increasingly run on technology has beget a data revolution. Now it's a race to garner it, understand it, organize it and, most importantly, leverage it more effectively than your competitors.   Because data is everything now that it's available to...

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What the NFL Can Learn from the NBA On Social Media

About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game.     Not only was I able to indulge in this...

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5 Digital Marketing Trends to Expect in 2017

The New Reality   Consider 2016 as the year we entered new realities.   Virtual and augmented realities were all the rage this year, thanks in part to the mass exposure of Virtual Reality Glasses and Pokemon Go, respectively. VR glasses earned their claim to...

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The Best and Worst Marketing Campaigns of 2016

The Best of the Best Donald Trump: MAGA     He fought the media   He fought the Clintons.   He fought his own party.   He even fought himself.   Regardless of the barriers, Donald Trump managed to make one of the most unprecedented...

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