our posts including the category:

DATA VISUALIZATION
When Your Data Fails

When Your Data Fails

Scientists say the earliest known data analysis originated in ancient Egypt, when the Egyptians began keeping statistical records as the pyramids were being built. Fast forward to today, and data analysis has evolved to encompass sophisticated algorithms and AI that...

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Incorporating Data Visualizations for Better Understanding

Incorporating Data Visualizations for Better Understanding

“Psychologist Albert Mehrabian has shown that 93% of communication between human beings is in the nonverbal area. This means that an image can be immediate, while language requires time to analyze. Data visualization can cut to ­the chase, saving critical time and...

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SOI: The Engines Of The 4th Industrial Revolution

SOI: The Engines Of The 4th Industrial Revolution

We are in the midst of the 4th Industrial Revolution. From AI to IoT to machine learning to automation, companies must evolve to survive. Lennar International, the division in charge of bringing the dream of owning a US home to the world for Lennar, a Fortune 200...

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Get to Know Your Next Customer with Predictive Analytics

You ready yourself for an oncoming storm because predictive analytics advised you it was approaching.   You stand at bat against a pitcher and swing at a certain area of the strike zone because predictive analytics advised you that’s where they’re most likely to...

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Marketing Automation and Big Data: A Perfect Match

In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage.   More needs to be done to understand the motivations of a consumer. Content creation...

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The Art of a Successful Mobile App Push Notification

Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...

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How Hotjar Provides Landing Page Insights Metrics Can’t

Understanding audience tendencies is imperative to facilitating success, no matter the cause.   In digital marketing terms, it is especially important when creating a landing page or website that serves your audience. It must create enough convenience that the...

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What Stops People From Converting (And How to Make Them)

"The more they pass their heart around, the more jaded that they become."   I never thought I'd reference a Drake lyric when discussing conversions, but it's actually appropriate for the topic we're about to dive into. I'm talking of course about the buyer's...

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