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Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years. Advanced marketing attribution requires...
Scientists say the earliest known data analysis originated in ancient Egypt, when the Egyptians began keeping statistical records as the pyramids were being built. Fast forward to today, and data analysis has evolved to encompass sophisticated algorithms and AI that...
“Psychologist Albert Mehrabian has shown that 93% of communication between human beings is in the nonverbal area. This means that an image can be immediate, while language requires time to analyze. Data visualization can cut to the chase, saving critical time and...
We are in the midst of the 4th Industrial Revolution. From AI to IoT to machine learning to automation, companies must evolve to survive. Lennar International, the division in charge of bringing the dream of owning a US home to the world for Lennar, a Fortune 200...
You ready yourself for an oncoming storm because predictive analytics advised you it was approaching. You stand at bat against a pitcher and swing at a certain area of the strike zone because predictive analytics advised you that’s where they’re most likely to...
In an age where digital data is not only valuable but ubiquitous, organization and automation becomes a marketing agency's pillars of time management and financial advantage. More needs to be done to understand the motivations of a consumer. Content creation...
Another player to the mobile payment phenomenon has joined the match. Google rolled out further measures to their already-existing Google Wallet-Gmail integration, by giving recipients the ability to "receive or request money right from the email itself --...
Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...
We live in a world driven by statistics and data. This new age we’re living in has made up-to-date metrics essential in companies deciding what's their next step. No longer do they need to rely on gut-instinct or intuition. They have metrics do the job for...
Understanding audience tendencies is imperative to facilitating success, no matter the cause. In digital marketing terms, it is especially important when creating a landing page or website that serves your audience. It must create enough convenience that the...
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