our posts including the category:

COMMUNITY MANAGEMENT

6 Digital Marketing Trends for 2017 and Beyond

1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...

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The Art of a Successful Mobile App Push Notification

Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...

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Connecting with Your Audience on an Emotional Level

When you write, you build a connection with your reader. Every sentence should be made with great care and preparation since you are investing the time and effort into bridging a gap between yourself and the reader to get the emotional response you're hoping for....

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What the NFL Can Learn from the NBA On Social Media

About a week ago, I, along with millions of other people, were treated by the NBA's official Facebook account with a behind-the-scenes look at reigning MVP Stephen Curry taking shots before the game.     Not only was I able to indulge in this...

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Making the Case for Social Media

There’s no debating it: Social media, and the digital medium as a whole, has emerged as a substitute to traditional advertising practices for brands of all sizes.   Add in the growing number of those cutting the cord and you have even more incentive to advertise...

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Nobody Should Like Fake Facebook Likes and Here’s Why

When the going gets tough, buy your Facebook fans and give off the false sense that people enjoy your product!   Wait, that's not the expression, right? No, the actual expression is to try, try again! It's meant to inspire ambition in the heart of the recipient,...

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Part 4: Messaging as a Commercial Medium

The vehicle of messaging you use to communicate with your customers can make or break your product’s success.   Everyone checks their notifications and sending texts is cheap. So if you send out mass texts, then you are bound to receive decent results, right?...

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The Most Important Social Media Stat You’ll Need

Stats, stats, and more stats! With all the stats available, it's become almost impossible to not succeed at social media if you're checking the numbers and trends.   There's a gift and a curse with the new wave of competition crashing over the established brands...

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5 Mistakes to Avoid as a Social Media Manager

There's a lot more to this social media game than you may realize.   Being a social media manager takes the full cooperation of all parties involved and the necessity of communication between them, as well. Running a social media page, no matter the channel,...

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