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BOTS
How Watson Is Changing Marketing

How Watson Is Changing Marketing

Most people have heard of IBM's Watson artificial intelligence software. Watson has come a long way since winning Jeopardy and is being used for a variety of applications. Brands and marketers face more competition than ever before and are awash with data they are...

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Top 5 Marketing Automation Tools for 2018

Top 5 Marketing Automation Tools for 2018 The right use of marketing automation can increase customer lifetime value, make your marketing processes more efficient, and even help increase your revenue. By harnessing all the data at your disposal, automation can help...

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10 Rules to Chatbot Scripts

1. Create a flow and state your objective   Before you write any content, you must first understand what you're writing for. It's likely for a goal that leads to generating leads, getting sign-ups, or making the buying easier process. But once you get that out of...

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6 Digital Marketing Trends for 2017 and Beyond

1. Snapchat is only gaining in popularity among milennials (But Facebook is still king) Among milennials, no social media platform is matching Snapchat in a short-term popularity contest: "According to research by student loans company LendEDU, 58 percent of the 9,381...

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The Art of a Successful Mobile App Push Notification

Locating the fine line between being helpful and being a nuisance is critical to cultivating a healthy relationship between buyer and seller. Unlike in the past when the most annoying part of advertising was seeing or hearing a commercial too much, now it's reaching...

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Part 4: Messaging as a Commercial Medium

The vehicle of messaging you use to communicate with your customers can make or break your product’s success.   Everyone checks their notifications and sending texts is cheap. So if you send out mass texts, then you are bound to receive decent results, right?...

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Part 3: Chatbot & Artificial Intelligence

As history has proven to us time and time again, humans have an insatiable appetite for making life easier for themselves, often to the point where we harness the intelligence and brawn of others for our benefit.   But even the Universe has its limitations. Not...

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