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Digital Migration: How the Market adapted to COVID-19

by Lauren | March 31, 2021 | LEAD GENERATION | 0 Comments

Alongside obvious sectors of the consumer market, COVID-19 affected many areas of consumer spending. The Covid-19 lockdowns have set what many experts believe to be an irreversible set of trends in the market. While some areas ultimately became stable, others...

Women Who Revolutionized Technology

by Lauren | March 18, 2021 | ANALYSIS, RESEARCH AND INSIGHTS | 0 Comments

For many years men have extensively dominated the tech space, and even the most influential women are often overshadowed by male dominance. But countless women are in historical records for braving through gender challenges to make a significant impact in the tech...

The Future of Brand Awareness and Keeping Your Audience Engaged

by ONE12th | March 12, 2021 | CUSTOMER EXPERIENCE, DIGITAL STRATEGY, uncategorized | 0 Comments

It's no secret that brand awareness plays a major role in the success of entrepreneurs and businesses of all kinds. Much like marketing, brand awareness is heavily hinged upon finding ways to incorporate the latest concepts, catchphrases, technology, and ideas into...

Digital Migration: How the Market adapted to COVID-19

by Lauren | March 31, 2021 | LEAD GENERATION | 0 Comments

Alongside obvious sectors of the consumer market, COVID-19 affected many areas of consumer spending. The Covid-19 lockdowns have set what many...

Women Who Revolutionized Technology

by Lauren | March 18, 2021 | ANALYSIS, RESEARCH AND INSIGHTS | 0 Comments

For many years men have extensively dominated the tech space, and even the most influential women are often overshadowed by male dominance. But...

The Future of Brand Awareness and Keeping Your Audience Engaged

by ONE12th | March 12, 2021 | CUSTOMER EXPERIENCE, DIGITAL STRATEGY, uncategorized | 0 Comments

It's no secret that brand awareness plays a major role in the success of entrepreneurs and businesses of all kinds. Much like marketing, brand...

How Has COVID Affected Online Consumer Behavior?

Nov 9, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...

E-Learning Market To Be Worth $325 Billion By 2025

Oct 19, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

Education Embraces Online Learning: Online education was already on the rise, but is now a necessity due to Covid-19. Projections expect the online education market to grow to $305.3 billion by 2025. But even before the pandemic, HMC Architects noticed a growth in...

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

Oct 7, 2020 | DIRECT TO CONSUMER, ECOMMERCE

Get ready for a busier Cyber Monday As you may have predicted, this year’s biggest shopping weekend will be predominantly online. With less of a possibility for door-buster deals, it’s more likely that online sales will start earlier this year and last longer than the...

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Top 10 Factors to Consider When Designing an Automated Nurture Flow

Nov 30, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY, EMAIL MARKETING, HOW TO: DIGITAL MARKETING, LEAD NURTURING, MARKETING AUTOMATION

Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...

How Has COVID Affected Online Consumer Behavior?

Nov 9, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards data-driven digital marketing. There’s a lot of emerging information about these changing...

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Be the first to know when we write the inside scoop on what’s going on in the digital data marketing world and many more…

Mapping The Customer Journey With Analytics

by ONE12th | Feb 17, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, CUSTOMER EXPERIENCE, DIGITAL STRATEGY, MARKETING AUTOMATION

“Legendary customer experiences are designed.” - Dwayne Vera The customer journey is one of the most fundamental aspects of a thriving business. Without a clear, comfortable path, people who stumble upon your brand will never convert to customers. One of the biggest...

Descriptive, Predictive, and Prescriptive Analytics: What’s the Difference?

by ONE12th | Feb 10, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DATA MINING

Descriptive, predictive, and prescriptive analytics use data to answer fundamental questions that help guide organizational strategy. If you have any interaction with data at all, you’re using one of these analytics styles to glean insights. But because data analysis...

Cross-Channel Marketing in a Siloed World

by ONE12th | Feb 4, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DIGITAL STRATEGY

In the early days of the internet, social media was in the rudimentary stages of development. Early networking platforms like Six Degrees and Friendster and blog platforms like LiveJournal had virtually no competitors. If you were active at all on social media, you...

Incorporating Data Visualizations for Better Understanding

by ONE12th | Jan 29, 2020 | ANALYSIS, RESEARCH AND INSIGHTS, DATA MINING, DATA VISUALIZATION

“Psychologist Albert Mehrabian has shown that 93% of communication between human beings is in the nonverbal area. This means that an image can be immediate, while language requires time to analyze. Data visualization can cut to the chase, saving critical time and...

What Will 5G Mean for You?

by ONE12th | Jan 20, 2020 | CUSTOMER EXPERIENCE, MARKET RESEARCH

2018 saw the beginning of the 5G tidal wave, when countries like South Korea, China, the US, and Japan began rolling out the upgrade. But by no means is 5G available everywhere just yet. In some places, like the UK, 5G is just getting off the ground in 2020, and big...

Revamp Your Customer Experience: Think Small

by ONE12th | Jan 13, 2020 | CUSTOMER EXPERIENCE

You can have all the correct systems in place, but if your customers are having a subpar experience, it won’t mean much. The term ‘big data’ has been gaining ground since the 1990s, especially over the past five years. But with all this data companies are stockpiling,...

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Welcome to our

Blog

Digital Migration: How the Market adapted to COVID-19

Women Who Revolutionized Technology

The Future of Brand Awareness and Keeping Your Audience Engaged

Digital Migration: How the Market adapted to COVID-19

Women Who Revolutionized Technology

The Future of Brand Awareness and Keeping Your Audience Engaged

How Has COVID Affected Online Consumer Behavior?

E-Learning Market To Be Worth $325 Billion By 2025

Tips To Prepare Your D2C Store For Black Friday And Cyber Monday

Top 10 Factors to Consider When Designing an Automated Nurture Flow

How Has COVID Affected Online Consumer Behavior?

Subscribe For the Latest news & Updates

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Mapping The Customer Journey With Analytics

Descriptive, Predictive, and Prescriptive Analytics: What’s the Difference?

Cross-Channel Marketing in a Siloed World

Incorporating Data Visualizations for Better Understanding

What Will 5G Mean for You?

Revamp Your Customer Experience: Think Small

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