Meeting your customer where and when they want you (and your products). It’s not a secret that 2020 changed the world as we know it. “Sense of normalcy” became a constant catchphrase in every conversation from healthcare to education. But perhaps the biggest shift...
Alongside obvious sectors of the consumer market, COVID-19 affected many areas of consumer spending. The Covid-19 lockdowns have set what many experts believe to be an irreversible set of trends in the market. While some areas ultimately became stable, others...
Be the first to know when we write the inside
scoop on what’s going on in the digital data
marketing world and many more…
Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative...
Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become...
Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales....
The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards...
ONE12th is a boutique consultancy that solves customer problems through data and marketing automation.
