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Marketing Automation 101: Behavioral Triggers

Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative tools/platforms. Automating your marketing campaigns unlocks your potential by boosting...

Digital Marketing Attribution Models, An Introduction

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become more complex and sophisticated in recent years.  Advanced marketing attribution requires...

Top 10 Factors to Consider When Designing an Automated Nurture Flow

Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales. Research shows that 80% of leads never translate to sales, while 96% of your website’s...

Marketing Automation 101: Behavioral Triggers

Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual...

Digital Marketing Attribution Models, An Introduction

Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of...

Top 10 Factors to Consider When Designing an Automated Nurture Flow

Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t...
The Evolution of Machine Learning

The Evolution of Machine Learning

“Computers are able to see, hear and learn. Welcome to the future.” – Dave Waters By now, we’ve all been introduced to machine learning in some way. Whether we’re aware of it or not, we’ve encountered AI throughout the course of our day. Netflix suggests movies we...

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