Meeting your customer where and when they want you (and your products). It’s not a secret that 2020 changed the world as we know it. “Sense of normalcy” became a constant catchphrase in every conversation from healthcare to education. But perhaps the biggest shift...
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Marketing Automation 101: Behavioral Triggers
Automating your marketing is one of the most effective strategies to apply in this fast-paced environment. This involves streamlining manual marketing tasks using innovative...
Digital Marketing Attribution Models, An Introduction
Attribution models help us determine which marketing strategies contribute to sales and conversions. That’s the simple definition, but this area of digital marketing has become...
Top 10 Factors to Consider When Designing an Automated Nurture Flow
Many marketers use click-through rates or subscriptions to measure the success of their inbound marketing campaigns. However, these factors don’t guarantee improved sales....
How Has COVID Affected Online Consumer Behavior?
The COVID-19 pandemic has precipitated a paradigm shift in consumer sentiment and behaviors. For marketers across all industries, these changes necessitate a shift towards...
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